The Best Email Template Builders [2024]

Since emails remain the preferred way of e-commerce communication with their customers, marketers need to be creating them in the fastest and the most efficient way possible. And lets’ not forget about the great looks! But how? Of course, with email template builders. 

These tools allow you to create all types of emails – from newsletters to transactional ones – without coding skills or any other special knowledge. They’re built to simplify the process, letting you create professional, eye-catching emails without breaking a sweat.

In this article, we’ll dive into the top email template makers of 2024 and explore what makes them so great!

Can I Create an HTML Email Without Coding?

If you are asking yourself this very same question – the answer is “Yes!” Absolutely. Even without knowing the first thing about coding. Today, all you need to design an amazing email is a bit of creative flair. Thanks to today’s email template builders, even the least tech-savvy among us can design professional and eye-catching emails. 

These tools make the whole process of HTML email creation very easy with drag-and-drop email editors. All you need to do is just pick your content blocks, arrange them like puzzle pieces, and enjoy an attractive and professionally looking email. 

The best thing about a good email template creator is that it does all the heavy lifting for you. Want a smooth layout? Pick it from a library of pre-designed templates. Need the design to match your brand’s style? Customize colors, fonts, and images until it fits just right. 

Another important thing that email template builder can provide you with is mobile-responsive designs. Like this your emails will look fabulous on any device, be it a giant desktop screen or a tiny phone. And the best part? These email builders integrate smoothly with major email service providers, so you can send, test, and track everything regardless which one you use.

What Is an Email Template Builder?

An email template builder is a playground, where you can create beautiful, functional emails. No coding required. Built with simplicity in mind and equipped with drag-and-drop, email editors make the process of email creation very intuitive.

With an email builder, you can start with a blank canvas or choose from a variety of pre-designed templates tailored to different industries and campaign goals. You can choose from newsletters, promotional emails, or transactional messages. The magic lies in how customizable these templates are. You can easily adjust every element—from fonts and colors to images and buttons. This simple customization gives users almost infinite opportunities for adaptation. 

Advantages of email builders do not end with just looks! A great email creator allows you to create mobile-responsive emails, which means they’ll look fantastic whether they’re opened on a desktop or a smartphone. 

And let’s not forget about automation. Some email template generators come with this super useful function. It means your emails can be not just pretty but also smart and deliver the right message at the right time.

What’s more, these tools often integrate seamlessly with your favorite email service providers, so you can design, test, and send all from one place. 

What Makes a Good Email Template Creator?

There are plenty of email template creators to be found and most of them are built with the same logic in mind. Nonetheless, while some of them are praised by users, others are less popular. So, what separates the best from the rest? Let’s dive in.

First, a great email builder needs to be effortless to use. A good drag-and-drop email editor lets you create amazing emails without wasting your time and energy. No coding, no headaches—just a few clicks to arrange text, images, and buttons. But simplicity doesn’t mean basic. Quite the opposite! The best tool manages to balance between ease of use and advanced customization.

Next important aspect is templates. A good email template maker should come with a variety of pre-designed templates that can accommodate different business needs. And these templates shouldn’t just look great—they should be fully customizable. From colors to fonts to layout – all its elements shall be easily adjustable, so that you have the freedom to make it yours.

Now, a really important part: mobile responsiveness. With so many people reading emails on their phones, your design has to look just as sharp on a tiny screen as it does on a desktop. The right email template generator automatically adjust emails to fit any device. 

Integration is another deal breaker. The best tools align nicely with your favorite email service providers, such as Mailchimp, HubSpot, or Campaign Monitor. They let you design, send, and analyze all in one place. And if they offer extras like dynamic content or A/B testing? Even better. These features help your emails to always remain fresh and effective.

Finally, for those working in teams, collaboration features might be something to consider when choosing an email template creator. Tools with real-time commenting and approval workflows allow all team members to stay on the same page, which makes the whole process smoother and faster.

Top 5 Email Template Builders:

1. Stripo

Stripo is an intuitive email template builder designed for users of all skill levels. Its drag-and-drop email editor is super easy to use and requires no special knowledge. Stripo offers a vast library of over 1,500 pre-designed customizable templates for various industries, purposes and Holidays. The platform ensures mobile responsiveness, allowing emails to display correctly across devices. Stripo integrates seamlessly with more than 85 email service providers (ESPs) and customer relationship management (CRM) systems, including Mailchimp, HubSpot, and Salesforce. Additional features include the ability to save custom modules for future use and tools for creating interactive content, such as AMP emails. 

Pricing: Stripo offers a free plan with basic features. Paid plans start at $20 per month, providing access to advanced functionalities and increased usage limits. 

Key Features:

• Drag-and-Drop Editor
• Extensive Template Library
• Mobile Responsiveness
• ESP/CRM Integrations
• Interactive Content and AMP technology

2. Tabular

Tabular is another user-friendly email template builder. It has an easy-to-use drag-and-drop email editor and a variety of pre-designed templates and building blocks. So, it is easy to create customizable templates.

The platform also ensures that emails are mobile-responsive, displaying correctly across different devices. Tabular has around 23 different integrations, which is not a lot, but all the major email service providers are included. Its definite advantage is ability to integrate with 50+ email clients, including the older Outlook versions.

Pricing: Tabular offers a free plan with limited features. Paid plans vary from $29 per month for a Plus plan till $99 per month on the plan for Organizations. 

Key Features:

• Drag-and-Drop Editor
• Pre-Designed Templates 
• Mobile Responsiveness
• ESP Integrations

3. Postcards by Designmodo

Postcards by Designmodo is an intuitive, modern and dynamic email template builder. Same, as other contemporary tools it requires no coding skills and offers an easy to use drag-and-drop interface. Apart from that it offers mobile optimization, an impressive template library, and collaborative features. The platform ensures compatibility across all major email clients and devices and supports one-click exports to popular email marketing platforms like Mailchimp and HubSpot. Plus, it offers a dark-screen mode for all its templates.

Altogether the platform offers a wide range of functional and innovative features wrapped up in a modern, interactive interface.

Pricing: The platform pricing structure is very straightforward and affordable with a free Start plan, followed by a Plus plan for $19 a month and a Pro plan for $29 a month.

Key Features:

• Drag-and-Drop Builder
• Extensive Module Library
• One-Click Export
• Collaboration Tools
• Dark Mode Compatibility
• Mobile Optimization

4. Beefree

Beefree is an email template builder that caters for the needs of individuals and organizations alike.  

Its drag-and-drop email editor allows for the creation of responsive emails without the need for coding. Beefree offers a vast selection of pre-designed templates for various industries and use cases. It offers integrations for all plans, as well as ensures mobile-responsiveness. Beefree also supports collaboration, allowing teams to work together on email projects efficiently. 

Pricing: Beefree offers a free Starter plan with basic features. Paid plans start at $25 and all the plans offer a 15-day free trial. 

Key Features:

• Drag-and-Drop Editor
• Extensive Template Library
• Mobile Responsiveness
• ESP Integrations
• Collaboration Tools

5. Chamaileon

Chamaileon is an email builder that is designed with teams in mind. Its focus is on improving collaboration and streamlining the email creation process for groups working together. Features like real-time editing, commenting, version control, and approval workflows make it great for marketing teams, agencies, or businesses managing multiple clients.

While individuals can certainly use Chamaileon, its strongest value lies in its ability to facilitate teamwork, ensuring consistency and efficiency across.

The tool offers diverse email templates, integrations and mobile optimization for larger projects across industries. 

Pricing: Considering the tool’s focus on organizations and teams its starting price is $400 per month or $4000 annually.

Key Features:

• Real-Time Collaboration
• Extensive Template Library
• Mobile Responsiveness
• ESP Integrations
• Advanced Design Features

To Sum Up

In this article, we explored various email builder tools and examined what makes a great email template builder. All the tools share essential features like drag-and-drop editors, seamless ESP integrations, and mobile optimization. However, each platform also offers unique capabilities tailored to specific use cases. This analysis underscores the importance of aligning your choice of email builder with your particular business needs. After all, the right tool is not about having as many features as possible, but about having the right ones that empower your email marketing to achieve its full potential.