About a year ago, after struggling with a user welcome email that just refused to sound, well, welcoming, I finally decided that some support from AI would not hurt and turned towards ChatGPT. Having trouble putting my thoughts on the topic together in a concise manner, I asked ChatGPT for help in the form of the following prompt:
“Please write an engaging personalized user welcome email from the company that produces stylish home clothing and targets an audience of 20–30-year-olds. It also should be brief and have a humorous tone.” Voila!
To my surprise, the outcome of my less-than-sophisticated prompt was a compelling, engaging, and humorous email with a catchy subject line.
But that was not the end of it: I found out that the open rate of this campaign almost doubled compared to previous emails, while the response rate showed an almost 25% increase. The audience was obviously liking AI-generated emails! And that makes sense: AI in general and ChatGPT in particular are great at creating a flowing and logical email structure. The same goes for subject lines. ChatGPT can come up with dozens of engaging personalized subject lines in a matter of seconds. A/B testing? While ChatGPT itself cannot conduct it, it can guide you through the process, help design the test, analyze potential outcomes, and interpret the results, based on hypothetical data or past experiences.
Being inspired by AI-powered email success, this article aims to provide some actionable ChatGPT email prompts for creating efficient campaigns for different occasions. We even tested some of them and now gladly share the outcomes with you. Keep on reading to find out some useful email prompts that might as well save you time and make your campaigns more efficient.
Welcome Emails
Prompt 1: A welcome email for a new subscriber
Write an engaging and heartwarming welcome email for a new subscriber. Express your gratitude and excitement about them choosing our (product/service). Provide some short sneak peek into (upcoming sales/new product releases/anything you consider might help keep them interested).
Why is it effective?
This email prompt effectively makes a strong first impression by expressing genuine gratitude and excitement, while a sneak peek at upcoming offers keeps new subscribers interested. Tailored to boost openness and engagement in initial interactions, it helps establish a solid connection right from the start.
Prompt in action
We decided to test this prompt on an imaginary company Wear Consciously, a producer of apparel made from recycled materials. Here’s what we got:
Prompt 2: A welcome email series introducing new subscribers to your brand and products
Create a three-part welcome email series for new subscribers to a brand. Each email shall focus on a different goal. Start with engagement, follow with informing, and end with staying connected with the brand. Make sure that each email provides a unique value and is connected with others. Please write each email in a friendly tone. Add an engaging CTA at the end of each email.
Why is it effective?
These ChatGPT writing prompts for a three-part welcome email series effectively educate new subscribers about your offerings in a friendly tone. Each email, focusing sequentially on engagement, information, and connection, delivers unique value and includes engaging CTAs, leading to enhanced interaction and conversion rates.
Promotional Emails
Prompt 3: For a product/service with a limited-time offer
Write an engaging promotional email about (product/service) that has a limited-time offer. Emphasize why the customer will like (product/service) by providing three distinctive features of (product/service) and mention that the offer is limited to (24hrs/48hrs/one day).
Why is it effective?
Such ChatGPT email prompts help create emails that strategically drive immediate sales by infusing a sense of urgency into the message. This approach can significantly boost conversion rates by motivating customers to make immediate purchases to take advantage of the special offer.
Prompt 4: An email announcing a holiday sale with exclusive discounts
Create an email that captures the spirit of the (holiday name) and mention how (product) will fit the spirit. Emphasize that the sales are only valid during this holiday time. Thank customers for being with you and provide an engaging CTA in the end.
Why is it effective?
ChatGPT prompts for writing an email announcing a holiday sale are designed to maximize seasonal revenue opportunities. By capturing the essence of the holiday and aligning the product with the festive spirit, the email not only engages customers but also emphasizes the exclusivity of the offer’s timing, leading to a surge in holiday sales and increased revenue.
Prompt in action
We decided to try this one on a producer of sweets with a compelling (but made-up) name, Sweet & Sour. I don’t know about you, but if the offer was from an actual company, I would be on my way to check out their shelves 🙂
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Newsletter Content
Prompt 5: For a monthly newsletter
Create an email featuring a monthly newsletter for subscribers. Thank them for subscribing to our newsletter and say that we are happy to have them onboard. Provide a short sneak peek at upcoming topics.
Why is it effective?
By creating and leveraging some of the best ChatGPT prompts, the process of newsletter email creation becomes not only faster but also better at enhancing subscriber engagement. Expressing gratitude and previewing exciting upcoming topics nurtures the subscriber relationship, aiming to boost open rates and ensure long-term loyalty through valuable and relevant content.
Prompt 6: A news roundup email summarizing the latest industry trends
Create an engaging roundup email that will provide subscribers with some of the latest news and trends from the [your field] industry. Make a list of 5-6 most relevant trends with a short preview text. Thank users for staying with [your brand name] and encourage them to explore the reports/news in more detail.
Why is it effective?
Designing a news roundup email by using ChatGPT email prompts like this one not only keeps subscribers updated with the latest industry trends but also cements your brand’s position as a thought leader and builds greater trust among subscribers.
Re-Engagement Emails
Prompt 7: A re-engagement email for inactive subscribers
Create a re-engagement email for subscribers who have been inactive for a while. Express regret for not seeing the customer for a while and mention what happened in our company while the customer was away: (new product line, new store location). Offer a little discount/free coupon for our (product/service) to re-engage the customer.
Why is it effective?
Some of the best ChatGPT prompts for writing can effectively re-engage subscribers by creating emails that express regret for their absence and updating them on recent developments like new product lines or store locations. Offering a discount or free coupon incentivizes these dormant subscribers to re-engage, aiming to reduce churn rates and reactivate their connection with the brand.
Prompt 8: A special offer email to win back inactive subscribers
Develop a compelling email featuring a special offer for re-engaging inactive subscribers. Describe why this offer is beneficial for a customer to spark their interest. Finish with a reminder of how valuable they are for our company.
Why is it effective?
Utilizing ChatGPT prompts for email writing, this personalized product recommendation email boosts engagement by highlighting unique product features and offering valuable tips or discounts. Thanking customers for their loyalty enhances content relevance, aiming to increase click-through and conversion rates.
Prompt in action
We decided to test this one on an educational platform of imaginary courses—BrainyPath Academy. By using our prompt for customer re-engagement, you can save your brain for other purposes, like learning a new skill.
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Personalization and Segmentation
Prompt 9: Personalized product recommendations
Come up with a personalized product recommendation email that features some unique qualities of (your product/service). End it with some product tip or discount offer. In the end, express gratitude for the customer’s loyalty and support.
Why is it effective?
This email prompt effectively utilizes personalization to highlight the unique qualities of your products or services. By ending with a product tip or discount offer and expressing gratitude for customer loyalty, the email not only adds value but also fosters a deeper connection.
Prompt 10: A birthday email with a special offer for a subscriber
Create a personalized email for a customer’s birthday. Mention that we are happy to have the customer for (2/5/10) years and decided to appreciate this day with a special birthday discount.
Why is it effective?
Leveraging the ChatGPT writing prompt, this birthday email personalizes the celebration by acknowledging the duration of the customer’s relationship with the brand. Offering a special birthday discount not only commemorates the occasion but also expresses appreciation, fostering a personal connection that encourages long-term engagement.
Prompt 11: An email campaign for subscribers interested in something specific
Craft a highly personalized email for customers that are particularly interested in (your niche product name). Mention that (your brand name) admires their dedication and tries hard to constantly increase its product lines. Then provide a sneak peek of the latest additions to the collection of (your niche product name).
Why is it effective?
By using this ChatGPT prompt for email writing, this email campaign targets subscribers with a keen interest in a specific niche product. By acknowledging their dedication and offering a sneak peek at new additions to the product line, the content becomes highly personalized and relevant. The outcome: boosted engagement and conversion rates.
Email Optimization
Prompt 12: Catchy subject lines for an email
Come up with several subject lines for (your product name) that would sound personalized, non-trivial, and with a twist on (your company) name or products. Avoid spam-like-sounding words.
Why is it effective?
ChatGPT email prompts for the creation of email subject lines help make them catchy and personalized by cleverly incorporating your company or product names without sounding like spam. This strategy aims to pique curiosity and improve open rates, directly leading to increased email engagement.
Prompt in action
Working with this one was truly exciting and…easy. Just by adding your company’s name to the prompt, you get a handful of truly engaging, diverse, and smart subject lines.
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Prompt 13: A/B testing ideas
Provide some useful A/B testing ideas for the (type of email) campaign of (your brand name) and design the text for it. I would appreciate some additional tips and guidance. Also, please advise on some specific tools with which I can later conduct actual A/B testing.
Why is it effective?
This guidance, developed with ChatGPT prompts for writing, outlines useful A/B testing ideas tailored to optimize the performance of your company’s campaigns. By testing elements like subject lines and content tone, you can pinpoint strategies that boost open and engagement rates.
Customer Engagement and Retention
Prompt 14: An email asking for customer feedback
Create a persuasive email where (your company name) asks for the customer’s feedback. Express appreciation for the customer’s time and effort and mention that (your company name) strives to improve the provided services. Offer a small discount for the next purchase as a gesture of gratitude. Include an engaging link or CTA for the survey.
Why is it effective?
Some of the best ChatGPT prompts are specific ones. By providing AI with enough details, you can craft an email that effectively solicits customer feedback by appreciating their effort, like this one. It aims to improve customer satisfaction and loyalty, demonstrating that their opinions are valued and impactful.
Prompt in action
Making travel guides is a responsible and exciting business where customer feedback is crucial. Wanderlust World thinks the same! That’s why its ChatGPT-crafted survey email has all the chances to collect a lot of valuable opinions.
Prompt 15: A thank-you email for a loyal customer
Create a warm-sounding email for loyal customers. Start with an intro about the importance of loyalty in relationships, and then thank the customer for being with (your brand name) for (2/5/10) years. In the end, include a special offer as a sign of appreciation.
Why is it effective?
This ChatGPT email prompt crafts a warm thank-you email to honor loyal customers. By emphasizing the value of loyalty and thanking customers for their continued support, it shows appreciation and strengthens the relationships.
To Sum Up
We hope that you enjoyed our collection of ChatGPT email prompts and managed to pick up a few that will be useful for your email campaigns. A good prompt helps you to be faster at crafting campaigns of better quality. Nonetheless, the trick here is to include as many details in your prompt as possible. Through this, you maximize your chances of getting a highly personalized email with all the necessary information in it.