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The Psychology of Color in Email CTAs
Science-Backed Marketing Insights

The Psychology of Color in Email CTAs: What Science Says About Getting More Clicks

Katya Pretsch
  • July 4, 2025
  • 12 min read
referral emails
Email Tips and Tricks

Referral Emails in Email Marketing: How to Turn Subscribers into Advocates

Katya Pretsch
  • July 3, 2025
  • 11 min read
Referral Marketing for SaaS and E-Commerce
Fundamentals of Email Marketing

Referral Marketing for SaaS and E-Commerce [2025]

Katya Pretsch
  • July 1, 2025
  • 10 min read
Localization in Marketing
Science-Backed Marketing Insights

Localization in Marketing: How Cultural Differences Shape Email Campaign Success

Katya Pretsch
  • June 27, 2025
  • 12 min read
email encryption
Fundamentals of Email Marketing

Email Encryption: What Marketers Need to Know

Katya Pretsch
  • June 26, 2025
  • 9 min read
responsive email design
Email Tips and Tricks

Responsive Email Design: Best Practices for Every Screen

Katya Pretsch
  • June 25, 2025
  • 6 min read
How Dopamine Keeps Us Hooked on Email
Science-Backed Marketing Insights

Neuromarketing: How Dopamine Keeps Us Hooked on Email

Katya Pretsch
  • June 24, 2025
  • 10 min read
Choosing the Right Email Provider
Comparing Alternatives

Choosing the Right Email Provider: A Strategic Guide for Marketers

Liam Taylor
  • June 20, 2025
  • 9 min read
squeeze page
Email Tips and Tricks

Squeeze Pages: The Secret Weapon for Explosive Email List Growth

Katya Pretsch
  • June 19, 2025
  • 9 min read
The Psychology of Social Proof
Science-Backed Marketing Insights

The Psychology of Social Proof: How Herd Behavior Drives Email Marketing Success

Katya Pretsch
  • June 18, 2025
  • 12 min read

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