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An interview with the senior email marketer on building strong email campaigns from day one
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Email Marketing Tips, Tricks and News

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Email Templates

Halloween Email Templates, Ideas, and Spooky Sign-Offs for Marketers 2025

Katya Pretsch
  • October 9, 2025
  • 8 min read
email marketing for start ups
Targeted Tactics

Email Marketing for Startups [2025 Insights]

Katya Pretsch
  • October 8, 2025
  • 9 min read
Customer behavior prediction
Science-Backed Marketing Insights

How to Predict Customer Behavior with AI (And Craft the Right Email)

Liam Taylor
  • October 7, 2025
  • 9 min read
click bait
Friday Column

Clickbait Subject Lines That Kill Your Email Campaign and What to Do Instead

Katya Pretsch
  • October 3, 2025
  • 8 min read
Best Email Tracking Tools
Comparing Alternatives

Best Email Tracking Tools with Heatmap Features

Katya Pretsch
  • October 2, 2025
  • 10 min read
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Fundamentals of Email Marketing

Apple MPP: What It Means for Email Marketers (And How to Adapt)

Katya Pretsch
  • October 1, 2025
  • 9 min read
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Fundamentals of Email Marketing

Is Email Tracking Legal? A Marketer’s Guide to Compliance

Katya Pretsch
  • September 30, 2025
  • 10 min read
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Email Tips and Tricks

What Is a Tracking Pixel in Email Marketing?

Katya Pretsch
  • September 26, 2025
  • 9 min read
Email heatmap
Email Tips and Tricks

Email Heatmap: How to See Where Your Subscribers Click

Katya Pretsch
  • September 25, 2025
  • 13 min read
Summer Newsletter Ideas
Email Tips and Tricks

Travel Email Timing: Why Ski Trips Don’t Sell in August

Katya Pretsch
  • September 24, 2025
  • 10 min read

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