5 Best Email Verification Tools in 2024

Email marketing is a complex endeavor where a good-looking and informative campaign is only part of the equation. Success in reaching customers’ inbox also requires hard behind-the-scenes work. One of the most critical steps in this process is email verification, which ensures that your messages are delivered to valid addresses. This step is vital for maintaining high deliverability rates and preventing costly issues like bounces. In fact, email validation services can reduce bounce rates by 90%, and just a 1% increase in unverified emails can cause deliverability to drop by 10%.

Moreover, with 60% of consumers intentionally providing incorrect information and 10% of email addresses entered being invalid, the importance of thorough email verification becomes even more evident. This process preserves your sender reputation and maximizes the effectiveness of your campaigns. But how to prevent emails from bouncing? By educating yourself through related blog posts and using email verification tools, like the ones we’ll be talking about in this article.

Top 5 Email Verification Tools in 2024

Sendigram

Overview and unique features

Sendigram Email Checker stands out for its innovative approach to email validation and verification services, offering features like multi-file upload with automatic deduplication, comprehensive verification using various criteria, and AI-powered typo corrections that suggest likely fixes for common errors. 

This email verification tool is simple yet functional, allowing users of all levels to conduct email verification in a simple and efficient way. It also enhances decision-making by allowing users to import additional contact data, such as engagement metrics. Its flexible, credit-based pricing and ability to export verified lists to CSV files make it an adaptable and cost-effective solution for businesses that want to improve email deliverability and reduce spam rates.

Unique features

• Bulk file upload and deduplication: Allows users to upload several contact lists simultaneously, automatically merging and deduplicating them for a streamlined email verification process.
• AI-powered typo correction: When an email address contains a typo, Sendigram offers AI-generated suggestions for the correct spelling, such as correcting common mistakes like “gmal.com” to “gmail.com.”
• Import additional contact data: Users can import additional information (e.g., names, email opens, clicks, revenue) alongside email addresses, allowing for more informed decisions about which contacts to keep after validation.

Pricing structure

The pricing model of Sendigram is based on a credit system. A credit is a unit of calculation that corresponds to 1 email address submitted for verification. For instance, having 2,000 credits on your Sendigram account means that you can have 2,000 email addresses checked.

The pricing model includes a free plan for 100 credits (email addresses). The price grows proportionally to the number of email addresses you need to check. The more credits you acquire—the cheaper the price per credit. At the same time, the tool’s functionality remains the same on all plans; the only thing that changes is the number of emails. Altogether, the price per credit offered by Sendigram is substantially lower than the one of competitors, which is its huge plus. 

NeverBounce

Overview and unique features

NeverBounce is a highly reliable email verification tool for businesses of different types and sizes. Uber, Dell, and Yelp are just some of its clients. NeverBounce is trusted by many for being fast and accurate in verifying large volumes of email addresses. It significantly improves email deliverability by reducing bounce rates, which justifies the tool’s name. On top of that, the platform is user-friendly and integrates seamlessly with various email marketing and CRM platforms, like HubSpot, MailChimp, Drip, and others. 

Unique features

1. Real-time verification: The tool verifies email addresses instantly as they are captured, ensuring only valid emails enter your lists.
2. Bulk email verification: Easily upload and clean large email lists, with fast processing times even for extensive lists.
3. Advanced verification algorithms: Combines multiple verification techniques, including SMTP, domain, and MX record checks, to ensure high accuracy.
4. Comprehensive reporting: Provides detailed reports on verification results, including reasons for flagged emails, helping you understand and improve your list quality.
5. Flexible integration: Works smoothly with popular email marketing platforms like Mailchimp, HubSpot, and Salesforce, allowing you to integrate email verification directly into your workflows.

Pricing structure

NeverBounce offers a rather straightforward pricing model that allows users to get an instant quote by uploading their email list. It also includes free analysis to determine if list cleaning is necessary, with no upfront costs, which we found to be a great feature.

Volume discounts

• Pay-as-you-go: Prices start at $0.008 per email for up to 10,000 verifications, with the cost per email decreasing as the volume increases (e.g., $0.005 per email for up to 100,000 and so on).
• Enterprise packages: For businesses with over 1,000,000 emails, custom pricing is available, offering tailored solutions and support.

Discounts for different types of businesses

• Nonprofits: Eligible nonprofit organizations can save 20% on regular prices, helping them allocate more resources to their missions.
• Startups: Startups receive a 30% discount on regular prices to support their growth in the early stages.

Additional features

NeverBounce also offers a demo for new users that can be requested for testing the service.

ZeroBounce

Tool overview and unique features

ZeroBounce is a leading email validation tool and deliverability platform, trusted by major brands like Amazon, Netflix, and Sephora. The platform is known for its 99% accuracy, military-grade security, and compliance with global security protocols. ZeroBounce offers a wide range of features both for email validation and email deliverability, making it a comprehensive platform for improving email marketing performance. It also has a wide range of API services and integrations, as well as 24/7 support. 

Unique features

• Email activity data: Identify and target active subscribers by enhancing your email lists with additional data, optimizing your email marketing and sales efforts.
• Blacklist monitor: Protect your email reputation by monitoring your domain, IP, and mail server. Receive alerts if you’re listed on a blacklist and take quick action to get delisted.
• Inbox placement test: Test your emails for inbox placement vs. spam folder in three simple steps, ensuring better deliverability.
• DMARC monitor: Safeguard your brand against spoofing and phishing with comprehensive DMARC monitoring, including automated alerts and detailed reports for enhanced email security.

Altogether, ZeroBounce is a very feature-rich and diversified platform that provides solutions for different types of businesses and backs up its solutions with additional resources and tools, some of which are available for free. 

Pricing structure

ZeroBounce might be the email verification tool that offers the most diverse pricing options, where users can choose between different monthly plans, the pay-as-you-go model, or customizable plans, as well as different credits and discounts. 

1. Pay-as-you-go and monthly plans

• Pay-as-you-go: Users can purchase credits starting at $0.009 per email verification for up to 2,000 emails. The price per credit decreases with higher volume purchases, making it more cost-effective for larger lists.
• Monthly subscription: Monthly plans start at $18 for 2,000 email verifications, with volume-based discounts as more credits are purchased (e.g., $0.008 per email for 5,000 emails, $0.0075 per email for 10,000 emails, and so on).

2. Pre-packaged plans

Here users can choose between five different plans. While Freemium is very limited and might be used as a demo version, other plans offer more functionality. 

With Starter ($49/month), a user gets 50 inbox tests, 50 email server tests, 10 blacklist monitors, 1,000 email finder/domain searches, and 2 DMARC monitor domains. For almost twice the price at the Team ($99/month) plan, you can double your inbox tests, email server tests, and blacklist monitors. At the same time, you will also get 10,000 email finder/domain searches instead of 1000 on Starter, as well as 5 DMARC monitor domains, 250 warmup actions per day, and 10 warmup accounts.

Functionality provided by more advanced plans, such as Pro and Enterprise, does not grow in the number of features but in the volume of those already provided by less expensive plans. 

It is worth mentioning that prices provided by Pro and Enterprise plans are rather steep. 

3. Custom plans

Users can also create a custom plan by selecting the exact number of email verifications, email finder/domain searches, inbox tests, server tests, blacklist monitors, DMARC domains, and warmup actions needed per month. The total price is based on the selected quantities, providing flexibility for specific business needs.

Additional considerations

For businesses requiring over 1,000,000 emails or more extensive customization, enterprise solutions with tailored pricing are available. Also, like other tools, ZeroBounce may offer free credits and special discounts for certain user groups, such as startups or nonprofits.

Hunter Email Verifier

Overview and unique features

Hunter.io is an affordable email discovery and verification tool that does not compromise on functionality. Its domain search feature is particularly useful for sales and marketing teams looking to build targeted contact lists quickly, while email finder comes in handy when trying to connect with specific individuals, providing confidence in outreach efforts.

The email verifier is another strong feature of the tool. It ensures that your emails are going to valid addresses, which can save time and reduce bounce rates. The platform’s integration capabilities with popular CRMs like HubSpot and Salesforce are a huge plus as well, as they help to streamline the workflow for teams already using these tools.

One potential drawback is that while Hunter.io is excellent for finding and verifying emails, it is more suited to those who are already somewhat familiar with email outreach strategies. For beginners, the breadth of features might seem overwhelming at first. However, once you get used to it, Hunter.io can significantly enhance lead generation and email marketing campaigns.

Unique features 

• Cold emails: Hunter Campaigns automates cold email outreach, allowing users to create, personalize, and schedule targeted campaigns. It also offers tools to manage replies and track opens, clicks, and recipient activity, which streamlines your outreach effort.
• Google Sheets add-on: This feature integrates Hunter.io directly into Google Sheets, enabling users to perform searches and verifications without leaving the spreadsheet, simplifying data management.
• Bulk tasks: The tool allows users to conduct bulk email searches and verifications, making it efficient for managing large-scale prospecting and lead generation tasks.
• Prospect finder: Helps you find prospects based on specific needs, ensuring that your outreach is targeted and relevant.
• Intent data (Hunter Signals): Hunter Signals uses intent data to create rich prospect profiles by analyzing news and events related to companies. This feature helps you identify and reach out to companies exactly when they are most likely to need your solution.

Pricing structure

The tool offers four different plans, including a free one, which is a plus. While the Free plan is rather limited in comparison to others, it allows to test the platform’s functionality before any pricey commitment. 

Other platform’s plans include Starter, Growth, and Business. Let’s look into each of them: 

• The Starter plan (€49/month):
  This plan is more robust, providing 500 searches and 1,000 verifications. It includes essential features like domain search and CSV export, as well as reporting and features like link tracking. However, for the price, it still may seem limited compared to competitors offering more generous functionality.
• The Growth plan (€149/month):
  The Growth plan is a good step up, ideal for small to medium-sized businesses. It includes 5,000 searches and 10,000 verifications, with more email accounts and campaign management features. The price is reasonably competitive considering the features, which makes it an option to consider for growing businesses.
• The Business plan (€499/month):
  The Business plan targets larger companies with higher needs, offering 50,000 searches and 100,000 verifications. It also includes priority support and a dedicated account manager, which is valuable for organizations with extensive email marketing operations. The pricing is quite steep, leaving this option for businesses that reached a certain level of maturity and stability.

Altogether, while Hunter.io’s pricing model is tailored to accommodate various business sizes, smaller businesses or startups might find the entry-level plans a bit restrictive compared to some competitors.

Snov.io 

Overview and unique features

Snov.io is an all-in-one automation tool for email automation and sales management. It caters for diverse audiences, including individuals, corporations, and other types of businesses. It’s primary purpose is the search and verification of email addresses from LinkedIn and other websites. 

The tool offers multiple and diverse solutions for email marketing, such as cold email outreach, email warming up, email finding and verification, and some others. Its 7-tier email verification process includes advanced checks such as MX record verification, precise SMTP ping, and greylisting bypass to ensure highly accurate email verification.

Its integration capabilities are similarly impressive, offering connections with over 5000 different tools and apps. In addition, Snov.io offers plenty of email marketing tools and allows integration with multiple software.

Unique features 

• Bulk email verification: Allows users to upload and verify large lists of emails efficiently, reducing bounce rates and enhancing deliverability.
• API integration: Seamlessly enriches databases by integrating email verification directly into your platform during registration or lead form sign-up.
• Deliverability improvement tools: Offers additional tools like Mailbox Warm-up, Spam Checker, Domain Health Checker, and Inbox Placement Score to enhance your sender reputation and email placement.
• Award-winning 24/7 support: Provides round-the-clock assistance from a highly knowledgeable support team.

Pricing structure

Snov.io pricing structure includes, like with most other similar tools, options for monthly and annual payment. In case a user chooses an annual plan, he can count on a 25% price discount. 

Altogether, the platform offers three plans: Trial, Starter, and Pro. The Trial plan is free and offers a small set of features, which, nonetheless, might be enough for a very small business or just checking the service out. For 39$ a month, you can get substantially more advanced functionality on the Starter plan, offering 1,000 credits and the ability to send emails to 5,000 recipients per month. Users can also gain access to features such as LinkedIn automation, unlimited follow-ups, and the ability to create AI-powered campaigns. Additionally, this plan includes bulk lead search and verification, API & Webhooks integration, and integration with popular platforms like HubSpot, Pipedrive, and Zapier. 

Pro plan ($99/month), beyond the features in the Starter plan, offers additional capabilities such as unlimited monthly warm-up volume, email A/B testing, campaign priority control, and dynamic content creation. Teamwork features and advanced support are also included here. 

How to Choose the Best Email Verification Software for Your Needs

• Align your business needs: Match the tool’s features with your specific business goals, such as real-time verification for e-commerce or detailed reporting for marketing.
• Consider company size: Choose scalable tools for growth. Small businesses may prefer simpler, cost-effective solutions, while larger enterprises need robust, feature-rich platforms.
• Evaluate email volume: Select plans that align with your email volume—pay-as-you-go for lower volumes and bulk discounts for high-volume needs.
• Ensure security and compliance: Prioritize tools that offer strong security measures and comply with regulations like GDPR, especially if operating internationally.
• Check integration capabilities: Ensure the tool integrates seamlessly with your existing CRM, marketing platforms, and other tools you rely on.

To Sum Up

On the example of some of the best email verification tools, we showcased in this article the importance of this process for email marketing campaign success. The tools discussed in this article, such as Hunter and NeverBounce, highlight the importance of using reliable email verification services to maintain clean and accurate email lists. They ensure that your carefully designed campaigns reach the right audience, protect your sender reputation, and improve overall campaign effectiveness.

In order to pick the best email verification software for your business, it is important to update your knowledge through available online resources and to look for new reliable market players, like Sendigram. By selecting the tool that is right just for your business, you can avoid the pitfalls of bounced emails and low engagement, ultimately achieving better results in their marketing efforts.