Best Klaviyo Alternatives [2025]

Finding the right email marketing platform is not always easy. With so many options out there, it’s easy to get overwhelmed. Klaviyo might be a platform preferred by e-commerce businesses, but there are plenty of Klaviyo alternatives out there. According to our research, the best Klaviyo alternatives in 2025 are ActiveCampaign, Brevo, Omnisend, Constant Contact, and Drip. They are all similar in some ways, yet different in others. 

In this article, we provide a clear comparison between the popular e-commerce platform and five other alternatives to Klaviyo. We’ll find out if Klaviyo is free and explore its features, pricing, and pros and cons vs. other popular platforms. By the end, you’ll have a better idea of which platform best fits your business needs and budget.

What Is Klaviyo?

Klaviyo is an email marketing and automation platform founded in 2012 with a strong focus on e-commerce businesses​. Over the past decade, it has grown rapidly by helping online stores personalize their marketing.

Key features

Klaviyo offers a robust set of marketing tools centered around customer data. Users can create targeted email campaigns with a drag-and-drop editor, build automation workflows, and leverage advanced segmentation to target customers based on behavior or purchase history. 

The platform is omnichannel—supporting email, SMS, and even push notifications—so businesses can manage multiple marketing channels in one place​. Besides, Klaviyo integrates deeply with e-commerce platforms (like Shopify, Magento, WooCommerce), enabling features like dynamic product recommendations within emails​. It also provides analytics dashboards and revenue tracking to tie campaigns to sales results.

Pricing  

Klaviyo’s pricing is primarily based on the number of contacts (audience size) stored in your account. There is a free plan for small users, which allows up to 250 contacts and 500 email sends per month​. All core features are available on the free tier, making it a useful testing ground for new businesses. Once you exceed 250 contacts, you’ll need a paid plan; for example, at 500 contacts (and up to 5,000 monthly emails), the cost is around $20 per month​. 

Pros

• E-commerce specialization: Built with online stores in mind, Klaviyo excels at integrations with shopping cart platforms and lets you add dynamic product recommendations in emails easily​. 
• Powerful segmentation: Klaviyo’s segmentation engine is very robust for targeting specific groups based on behavior, purchase history, demographics, and more. 
• Ease of use: The email template editor is intuitive and beginner-friendly, and the platform provides beautiful form templates​. 
• Multi-channel marketing: Beyond email, Klaviyo has built-in SMS marketing capabilities and can even handle push notifications. 
• Support and community: Klaviyo offers chat and email support (with phone support on higher tiers), as well as an extensive knowledge base. 

Cons

• High cost at scale: While starting prices seem reasonable, costs escalate quickly as your list grows.
• Less advanced support options.
• Integration limitations: Klaviyo offers around 350+ integrations with other apps, which is smaller than some competitors (which can have 800–900 integrations).

Best Klaviyo Alternatives in 2025

Klaviyo vs. ActiveCampaign

Features

ActiveCampaign is one of Klaviyo alternatives known for extremely powerful automation and CRM capabilities. ActiveCampaign also offers 900+ third-party integrations, far exceeding Klaviyo’s 350 supported integrations​. Additionally, ActiveCampaign comes with over 250 pre-built automation workflows covering various marketing and sales scenarios (webinar follow-ups, lead nurturing, etc.), while Klaviyo offers fewer templates that are mostly e-commerce focused​. 

On the other hand, Klaviyo holds an advantage in areas like direct Shopify integration and easy-to-use e-commerce features. ActiveCampaign isn’t as specialized in online retail. In Klaviyo vs. ActiveCampaign debate, the first one delivers a more plug-and-play e-commerce solution, while the second one delivers a more advanced automation toolkit (with things like predictive sending, conditional content, and a powerful visual automation builder).

Pricing

ActiveCampaign’s paid plans start at a lower price for small lists—roughly $15 per month for 1,000 contacts on the Starter plan​. However, ActiveCampaign uses a tiered feature model: higher-tier plans (Plus, Pro, and Enterprise) unlock more advanced features like CRM, lead scoring, and in-depth analytics, which also increase the price​. 

As list size grows into the tens of thousands, costs converge. ActiveCampaign is cheaper for mid-sized businesses (up to ~10k contacts), while Klaviyo can be cheaper at very large scales (50k+ contacts) if comparing against ActiveCampaign’s higher-tier plans​.

Pros

• Fantastic automation capabilities and flexibility—you can create sophisticated customer journeys with branching logic that goes beyond Klaviyo’s more linear flows​.
• Rich segmentation (you can layer many conditions and logic) that’s still user-friendly​.
• Vast integration library (900+ apps). 

Cons

• The interface has a learning curve, and beginners might find it less intuitive. 
• Many of ActiveCampaign’s best capabilities (CRM features, advanced reporting, lead scoring) are locked into higher-tier plans​.
• No forever-free plan—only a 14-day trial. 

Klaviyo vs. Brevo 

Features

Brevo is another Klaviyo alternative that positions itself between basic email tools and enterprise systems, offering more advanced features than beginner platforms but with less complexity (and cost) than Klaviyo.

One of the biggest differences is Brevo’s broader marketing approach: Brevo isn’t limited to e-commerce—it provides a broader set of marketing tools such as a built-in sales CRM, live chat widget, transactional email API, and even WhatsApp campaigns​.

In terms of ease of use, both platforms are known for user-friendly interfaces, but Brevo often gets praise for its intuitive drag-and-drop editor and straightforward workflow builder​. 

When comparing Klaviyo vs. Brevo automation, Klaviyo’s workflows are considered more powerful for e-commerce targeting, but Brevo also has a solid automation feature set (it supports multi-step drip campaigns, triggers, and segmentation). Notably, Brevo allows marketing automation even on the free plan, whereas some competitors restrict that to paid plans​.

Pricing 

Pricing is where Brevo significantly differs from Klaviyo. Brevo uses a volume-based pricing model (based on the number of email sends per month) instead of charging by the number of contacts​. In fact, Brevo lets you have unlimited contacts on all plans—you only pay more when you need to send more emails. 

Brevo also has a very generous free tier—it allows up to 300 emails per day (around 9,000 per month) with unlimited contacts, which is great for small businesses starting out​. Brevo’s paid plans start at just $8.08/month (Starter) for up to 5,000 emails per month​, which is often enough for a few thousand contacts in typical use. 

Pros

• The biggest advantage is affordability—Brevo’s pricing is transparent and often significantly cheaper than Klaviyo’s for many use cases.
• The free plan is ideal for new or small businesses testing email marketing​.
• Multi-channel capabilities: You get email, SMS, live chat, and even WhatsApp all under one roof​.
• Ease of use: Brevo is praised for a straightforward, modern interface. 

Cons 

• E-commerce-specific features are not Brevo’s strong suit. 
• Automation in Brevo may not handle very complex branching customer journeys well. 
• Fewer native e-commerce integrations.

Klaviyo vs. Omnisend

Features

In many ways, Omnisend is more directly comparable to Klaviyo since both target online retailers. Both Klaviyo and Omnisend offer advanced email automation, SMS integration, and strong segmentation for e-commerce​. 

Both platforms integrate with major e-commerce systems and allow multi-channel messaging (Omnisend supports email, SMS, push notifications, and even Google Ads as part of its omnichannel approach). Unlike Klaviyo, Omnisend offers 24/7 live support available on all plans, even the free plan​. 

Both platforms have built-in SMS capabilities, but Omnisend provides a bonus: on its Pro plan, it gives you SMS credits equal to your plan fee each month (e.g., $59 worth of SMS credits included). Klaviyo, on the contrary, charges separately for nearly all SMS sends.

Pricing

Pricing is a major selling point for Omnisend. Omnisend provides similar features at a lower price point across all tiers​. As you scale up, Omnisend’s paid plans remain more affordable. For example, comparing Omnisend vs. Klaviyo pricing, you’ll pay $11/month for 500 contacts with Omnisend, while Klaviyo charges $20​.

Pros

• Ease of use: Omnisend’s interface and workflow builder are very intuitive. 
• 24/7 customer support on all plans. 
• Excelling in the omnichannel approach. 

Cons 

• Omnisend’s reporting is adequate but might lack some depth in comparison to Klaviyo.
• Relatively small number of integrations (130+ integrations).
• No free plan.

​Klaviyo vs. Constant Contact

Features

Constant Contact is one of the oldest email marketing services (founded in 1995) and is known for its simplicity and focus on small business marketing. The platform provides core email marketing features (drag-and-drop email editor, contact lists, basic automation for welcome emails or birthday emails) and also goes beyond email with things like social media posting, event marketing, and a huge content library. These are features not available in Klaviyo.

Where Klaviyo emphasizes deep e-commerce integration and advanced segmentation, Constant Contact emphasizes ease of use and breadth. Its automation capabilities are on the basic side—you can set up simple drip sequences or auto-responders (like a welcome series), but it doesn’t have the highly customizable, branching workflows that Klaviyo offers. 

It’s also worth noting Constant Contact has some newer additions like basic SMS marketing (as an add-on) and even a simple website builder. Meanwhile, Klaviyo sticks to what it does best (email/SMS for commerce) and doesn’t venture into event management or social media tools.

Pricing

Constant Contact has three main plans (Lite, Standard, and Premium), each with a set of features. The Lite plan is the cheapest, including basic email sending, some segmentation, and social posting, but lacking things like automation series or advanced insights​. Standard and Premium progressively add those advanced features (e.g., Standard adds A/B testing and automated workflows; Premium adds advanced reporting and unlimited users)​. In comparison of Klaviyo vs. Constant Contact, Klaviyo offers a free plan, making it a more attractive option for businesses seeking budget-friendly solutions, while Constant Contact lacks this option entirely.

Pros 

• Simplicity and approachability—the platform is designed for people who are not email marketing experts. 
• The range of marketing tools includes features like event invitations/registration management and the ability to manage social media posts and even social ads within the platform​.
• AI-powered content suggestions for your emails. 
• Very large stock image library.

Cons

• Rather limited segmentation and automation.
• Somewhat limited design flexibility—users often mention limited creative control or fewer template options. 
• Lack of free plan, since many competitors offer a free tier. 
• Tiered features can be a downside—e.g., A/B testing is not available on the Lite plan, which feels restrictive if you’re on a budget​.

Klaviyo vs. Drip

Features

Drip is an email marketing automation platform that explicitly markets itself as an ECRM (e-commerce CRM) for building personal relationships with customers. Both Klaviyo and Drip are geared towards driving online sales via email and automation, but there are some differences. Drip’s philosophy emphasizes simplicity in automation with powerful segmentation. One of Drip’s hallmark features is its real-time segmentation: as subscriber behaviors change, Drip can update segments immediately​. 

Another area is automation flexibility: Drip is praised for letting you build complex workflows relatively easily, with a visual builder that many find very user-friendly​. 

One interesting feature Drip touts is automated split testing within workflows—the ability for the workflow to adjust who gets what based on performance dynamically​. On the analytics side, Drip provides multi-channel revenue attribution, meaning it tries to attribute sales across email, social, and other touchpoints collectively​. Klaviyo’s attribution is strong for email and SMS but doesn’t inherently cover other channels like social ads.

Pricing

In terms of Klaviyo vs. Drip pricing, Drip tends to be slightly more affordable at most pricing tiers, offering unlimited email sends, whereas Klaviyo’s pricing scales quickly based on your subscriber count. Drip’s pricing model is refreshingly simple: one all-inclusive plan priced by contact count, with unlimited email sends. You get every feature (email, SMS, automation, etc.), regardless of how much you pay; the only thing that changes the price is your number of contacts. Drip also offers a 14-day free trial to test the platform​. 

Pros 

• Real-time updating of segments and lead scores.
• Automation flexibility: Drip makes it relatively easy to build complex workflows.
• Straightforward pricing. 
• Great support and educational content. 

Cons 

• Fewer native integrations compared to Klaviyo​.
• Fewer built-in email templates. 
• Lack of a free tier, meaning it is less accessible to those who just want to try it out without commitment.

To Sum Up

As we showed, Klaviyo competitors address certain pain points—be it cost, complexity, or features—but may also have trade-offs in other areas. The best Klaviyo alternative in 2025 ultimately depends on your business’s specific needs: your budget, your technical skill, and which features you value most. By comparing Klaviyo vs. other email marketing platforms, you can make an informed decision on which email platform will suit you best. 

The good news is that in 2025, the landscape of email marketing software is rich with competitive options, so you’re likely to find a platform that meets your needs and helps drive your marketing success.