Boxing Day Marketing: Email Templates & Inspiring Examples [2025]

Boxing Day might not be the biggest holiday of December. Nonetheless, it still is the one that deserves attention from a marketing side. It is the day when families gather and when they hunt for deals for their loved ones. It means more opportunities for marketers. 

As families come together and shoppers eagerly search for post-Christmas deals, this day also creates a unique opportunity to connect with consumers. With the right Boxing Day email campaigns, businesses can tap into this shopping mindset, offering exclusive promotions, clearing out seasonal stock, and building momentum for the New Year. It’s a chance to not only boost revenue but also strengthen relationships with customers through thoughtful, well-timed messaging. And here it is a chance for us to showcase some of the best email templates to boost sales before the year comes to its conclusion. 

What Is Boxing Day?

Boxing Day has nothing to do with Mike Tyson facing off Jake Paul. At least as far as we know. Rather, it is a public holiday that is celebrated on December 26^th in many countries that were once part of the mighty British Empire, including the United Kingdom, Canada, Australia, New Zealand, and South Africa. 

The holiday originated from a tradition when the less fortunate people, such as servants and tradespeople, would receive “Christmas boxes” (hence the name; boxes full of gifts and presents) from their employers or (in the really less fortunate cases, slave owners) as a gratitude for their service during the year. With time, Boxing Day has evolved from a charitable tradition implemented by selected wealthy individuals to ease their bad conscience to a mix of family time, sports, and shopping deal hunting—and thus another opportunity for many to get some Christmas boxes.

Today, Boxing Day is mostly associated with shopping and sales, making it a similar day to Black Friday in the U.S. Retailers often offer significant discounts on Boxing Day, which makes it a key day for post-Christmas shopping sprees and online sales. 

Why Boxing Day Is an Opportunity for Email Marketing 

Boxing Day is the next day after Christmas (Christmas Day, not Christmas Eve), but it means more than just another celebratory day and bellies filled with festive food. With consumers still slightly hungover from the holidays and already in a shopping mindset, looking for deals, this day presents itself as pretty ideal to offer some truly celebratory deals to your customers and clients—or future customers and clients.

The timing is ideal for clearing out seasonal stock, offering exclusive Boxing Day deals, and re-engaging holiday shoppers, who might be excited about a break from their TV marathon. With email marketing, you can create not just an additional buzz but also a sense of urgency by reminding your customers that the year—and your amazing deals—are coming to an end. Time-sensitive promotions highlighting the seasonality while tapping into the ongoing Christmas vibe and the upcoming New Year’s vibe can showcase personalized recommendations that resonate with customers’ needs. Beyond sales, Boxing Day emails can also build momentum for the New Year, introducing new products or services and encouraging long-term customer engagement.

By focusing on compelling offers and relevant messaging, Boxing Day campaigns can strengthen brand loyalty, boost revenue, and set the stage for future success—this is the time to outshine the Christmas lights.

Key Objectives of Boxing Day Email Campaigns

1. Drive sales with irresistible deals: The primary goal, as always, is to boost revenue through exclusive discounts, time-sensitive offers, and personalized recommendations. Who could resist?
2. Create urgency: Use countdown timers, limited-stock messaging, and bold CTAs on your Boxing Day promo to encourage immediate action.
3. Strengthen customer loyalty: Show appreciation to subscribers with early access deals or loyalty rewards, building trust and long-term relationships. Make them feel valued before the year ends!
4. Promote brand awareness: Stand out by offering value-driven content like curated gift ideas, product bundles, or useful tips on spending Boxing Day wisely: the year is coming to an end; what better time to really showcase to your customers that you actually care about them?
5. Encourage post-holiday engagement: Inspire customers to redeem gift cards, explore new product lines, or try out services tied to the New Year. This is—still!—the season to be jolly, and sometimes customers might need a small reminder of this, as they are at risk of the post-holiday blues.

Free Boxing Day Email Template for SaaS

Key features:

• Informative copy

This particular Boxing Day email excels in providing clear and concise information about its offering. From outlining how the app can support nutrition goals to detailing the special Boxing Day offers, the copy ensures that its recipients understand the value of the promotion without being overwhelmed. The logical and easy-to-follow structure of the copy makes it easy for customers to get to the point.

• Attractive design tailored for eco nutrition

The design of this Boxing Day marketing email is perfectly aligned with its eco-nutrition theme. The color choices—soft greens, the natural food imagery, and the clean layout—radiate freshness and health while at the same time reminding the reader about the holiday feast. The visuals of fresh produce and app screenshots tie the concept together, effectively connecting the holiday theme to a healthy lifestyle message.

• Special offer

The CTA is very clear: The highlight of this email is the exclusive Boxing Day deals, offering a 30% discount on a premium subscription. The offer is presented as a limited-time opportunity, which creates a sense of urgency and motivates users to act quickly. The straightforward CTA, “Claim Boxing Day Discount,” is highly visible and actionable: This is a chance TODAY, so take action now.

• Customer stories

Success stories from users give this email a personal touch and are in general considered a best practice: showcase how others have already benefited from your product to persuade potential customers. Featuring real transformations—such as weight loss journeys and improved energy levels—adds credibility to the product and creates an emotional connection. Testimonials serve as a reminder that these are not just Boxing Day online sales but a pathway to meaningful, long-term benefits.

Why this template works

This Boxing Day advertising template strikes the perfect balance between inspiration and practicality: artistically pleasing and smart execution make for a strong email. It cleverly ties the idea of post-holiday reflection (not too uncommon as the year slowly comes to an end) to personal health goals, making it more than just another sale announcement. By focusing on both the special Boxing Day offers and the larger message of healthier living, it engages users on a deeper level.

The design elements amplify the impact of the copy, with fresh greens symbolizing nutrition and renewal. The real-life customer success stories strengthen trust and encourage others to take the leap. Unlike the generic “What is Boxing Day sale?” promotions, this email is tailored to a specific niche, giving it a unique edge.

Customization ideas

1. Personalized goals for each user
   Incorporate data insights to suggest personalized nutrition goals or meal plans, such as “Start your journey with a custom meal plan tailored to your preferences,” to make sure your customers actually feel heard.
2. Interactive progress tracker
   We know: interaction leads to interaction, and this is exactly what you want from your customers. Add a link to an interactive progress tracker or demo feature within the app, allowing users to visualize how they can benefit from the subscription. By offering them such a free sample experience of what you have to offer, you drive the chance of conversions.
3. Social media contest
   Include a Boxing Day marketing contest where users can share their nutrition progress or healthy recipes using a branded hashtag to win an extended discount or free subscription.

Boxing Day Email Examples 

This Boxing dDay email template skillfully combines simplicity and festive charm. It uses a bright red bow and decorative reindeer to create a seasonal, eye-catching design. The bold headline, “UP TO 50% OFF EVERYTHING,” immediately communicates the value of the sale, while the “SHOP SALES NOW” CTA button encourages immediate action. The clean layout ensures the message is clear and easy to grasp, while the festive elements keep it relevant to the holiday. Overall, this template effectively combines visual appeal with a strong call to action to drive engagement and sales.

Source: Gradient

This Boxing Day email template grabs attention with its dynamic design, striking bold colors like orange, black, and white for a high-impact visual effect. The eye-catching “BOXING DAY SALE ON SELECTED COURSES” headline is easy to read and instantly communicates the purpose of the email. Festive red bows and gift boxes add a seasonal touch, making the template feel celebratory without overwhelming the core message. The straightforward call to action, “Check out our Boxing Day Deals for you,” invites recipients to explore the offers further. Overall, this template is an excellent blend of festive mood and actionable content, which is perfect for driving engagement.

Source: Gradient

To Sum Up

Boxing Day is often considered a second-class holiday: not as jolly as Christmas, not as sparkling bright as New Year, and not as many turkeys as Thanksgiving. Use this perceived disadvantage of the holiday to really shine with a first-class email experience for your customers: remind them how much fun it is to unwrap gift boxes, even virtual ones!