Car sales emails often face challenges with engagement metrics. For instance, the average open rate for the automotive sector is approximately 12.6%, with click-through rates (CTR) around 1.2%. In contrast, industries like finance and health and wellness enjoy higher open rates, averaging between 22 and 32%.

This disparity highlights that email marketing in the automotive industry shouldn’t be confined to direct sales pitches. Instead, focusing on post-sale communications—such as service reminders, check-ins, or special loyalty offers—can significantly enhance customer retention. Notably, segmented emails in the automotive industry have been shown to drive 30% more opens and 50% more CTRs than unsegmented ones.​ 

By adopting a more personalized and service-oriented approach, car dealerships can transform their email campaigns into effective tools for building lasting customer relationships and boosting long-term revenue.

Car Sales Emails from Nissan and Ford

1. Nissan

This car dealership email from Nissan is bold. It says less but shows more. By pairing a black background with contrasting visuals of the car’s clean white exterior and rich red interior, it creates a sense of quiet power.

It makes intrigue its main selling point. Just a few carefully chosen words, a subtle mention of standout features, and one very smart CTA: Register your interest. That’s it. It relies on what matters most—visuals that speak and a message that grabs attention.

If you’re seeking email templates for car dealerships that feel more like a conversation and less like a billboard, this is one of the best inspirations out there.

2. Ford

This car dealership email from Ford doesn’t try to impress you with cinematic visuals or big promises. What it does—it invites you into something more familiar and more grounded. The cars here are not for the spotlight but for everyday life.

A truck near a lake, an SUV under city lights—these scenes feel familiar. The text supports the vibe from the images. It is clear, approachable, and always one step ahead of your questions. How much? What’s the deal? Where can I find it? Every answer is just one click away.

It’s one of those car sales emails that isn’t trying to sell you a dream. It’s selling you a better Tuesday morning. A smoother ride to work. A weekend that doesn’t get canceled by a bad vehicle.

If you’re browsing email templates for car dealerships and want something that feels helpful and not loud, this is the one.

Post-Sale Car Dealership Emails

In car dealership marketing, the sale is never the finish line but rather the first turn of the key. What comes after is what really counts: a long, winding road of building trust and proving that you’re more than just a flashy showroom.

The role of post-sale car dealership emails is hard to overestimate in this process. Be it a service reminder, a check-in, or a special loyalty offer—these emails are small, but their impact is crucial for building long-term loyalty. Every email after the sale serves as a small reminder that says to a customer, “We’re still here for you.”

Anyone can sell a car once, but bringing the customer back for their first service, their second purchase, or their friend’s referral requires strategy. It also requires the right timing, the right tone, and the right kind of car dealership email templates that can start a conversation. If you do your post-purchase service right, you’ll become the kind of brand someone thinks of automatically when they need to book a service or upgrade their ride.

Free HTML Car Dealership Email Templates

24/7 road assistance email template

This 24/7 roadside assistance holiday email template works its magic (and not because of the Christmas season). When you look at it, it makes you think, “Finally, someone gets it.”

The most amazing part about it is that it blends festive warmth with practical reassurance. The cheerful colors, like icy blues and holiday reds, set the seasonal anticipatory tone, while the content is all about calm and control—about making sure your holiday road trip doesn’t turn into a disaster movie.

There’s a certain quiet confidence in this design. Every section feels like it was designed by someone who knows how it feels to be stuck on the side of the road at midnight. This template makes sure to let you know that no matter the timing—support will be there, holiday or not.

The pricing section deserves a separate mention. It is rare to see this kind of transparency laid out with such clean visuals. 

There’s nothing unnecessary in this template, yet there’s plenty of useful information. It respects the reader’s time and gives them exactly what they came for: peace of mind, on-demand.

Electric car exhibition email template

You open this car dealership email template, and it immediately feels like an event you don’t want to miss. 

There’s a bold elegance in its color palette—deep teal contrasted with sunny accents that hint at innovation. Altogether, the message is: we are not here to sell you a car—we are here to immerse you in the future of electric mobility.

What makes this one of the more striking car dealer email templates is its calm authority. It feels like a confident host inviting you to something genuinely worth your time.

It also knows exactly who it’s talking to: curious buyers, auto enthusiasts, maybe even skeptics. So, the layout guides each potential guest through each section: event date, highlights, location, speakers, giveaways—all in perfect order.

It also wins points as an adaptable car-selling template. You can be running a dealership event, showcasing a new model, or something else. This kind of email template for car dealerships turns content into actual experience.

If you’re hunting for auto sales email templates that elevate your brand and feel exciting but real—this one’s a perfect choice. It balances strategy and emotion in a way that feels rare… and right.

AI-powered system for road safety monitoring

From the first glance, this car dealership email template hits a perfect balance between tech-savvy innovation and genuine care. It is less about selling and more about elevating the experience.

It’s impressive how this auto sales email template takes a classic occasion and gives it a modern spin. Instead of leaning into predictable “dad jokes” or tired clichés, it introduces AI-powered safety features as the new definition of thoughtful. The message here: give the dads in your life peace of mind, not just another gadget.

This car-selling template also knows how to build value. While one offer is good, three are definitely better. So, whether it’s the 20% off, the 30-day trial, or bundle deals—it makes sure the customer doesn’t have to choose between a good deal and a smart one.

You can easily repurpose it for any occasion. It’s the kind of email template for car dealerships that’s flexible without losing character.

If you’re looking for car dealer email templates that make safety sound exciting and can be easily repurposed for summer road trip promos or tech rollouts—you just found one.

Sendigram: Automotive Email Templates

If you’re on the lookout for some stylish automotive email templates, Sendigram’s collection might be exactly what you need. Whether you’re planning to feature a car as a gift, running a promo, announcing a special event, or even delivering food with a fleet—yes, really—we’ve got you covered. Our growing collection of car dealership email templates fits pretty much any occasion. The best part: you can twist, tweak, and fully adapt each car sales email template to fit your message. With our intuitive email builder, customization is easy, fast, and honestly kind of fun.

Bonus: Car Sales Email Subject Lines

You can have the most breathtaking visuals, the perfect CTA, and the best deal in the city—together or separately—but none of it matters if the email never gets opened. And they do get opened because of the right subject lines. In the automotive industry, it is probably more true than elsewhere, since car dealership emails are often seen as impersonal or overly promotional. So, if you treat car sales email subject lines as a crucial strategic element of your overall success, then success is what you’ll get.

10 value-driven email subject lines: 

1. We ran the numbers—here’s what you could save on your next ride
2. Car maintenance? On us. Here’s your free service voucher
3. This one’s for you: A curated list of cars under $20k
4. Trade in your car without setting foot in the dealership
5. Pre-approved, pre-selected, and parked just for you
6. Looking for a better commute? These 5 cars will change your mornings
7. Need more space? These family-friendly deals just dropped
8. Your car’s trade-in value may have just gone up—find out how
9. Thinking electric? These EV offers won’t be around long
10. Low monthly payments, no fine print. See what fits your budget

To Sum Up

Good car dealership emails never feel like sales pitches. They feel like someone actually thought about what the customer might want to hear—and when. That’s the whole point.

Most people aren’t sitting around waiting to buy a car, but they are paying attention to value. To timing. To how a brand makes them feel after the sale is done. That’s why the right car sales email templates matter. They provide brands with the perfect foundation for not only getting attention— but also for keeping it.