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The most well-known holiday in July is Independence Day, celebrated in the U.S. on the 4th of July. But July is so much more than just that: it’s the middle of the season. And, in a way, it’s the month that quietly marks the beginning of the second half of the year. It grounds us in this midpoint—and that alone puts people in a particular mood.
Some of us are going full speed ahead into vacation mode, but others might start to reflect a little: what has the first half of the year brought? What’s still left to do? So, July, as a month, holds a kind of duality—a mix of ease and energy, lightness, and a little bit of introspection.
That’s exactly what we’re tapping into in this article. We’ll explore July newsletter ideas from different angles—looking at how companies in various industries can use this month to connect more deeply with their audience. Whether it’s by celebrating joyful little holidays or gently leaning into mid-year reflection, July is full of opportunities to show new sides of your brand—and remind people you’re still here, still human, and your emails are still worth opening.
July Holidays—2025
While July has some major holidays, such as Independence Day, it is also full of quirky, food-filled, and fun celebrations—like World Chocolate Day and National Fried Chicken Day. Besides, July content ideas can be inspired by an ice cream theme since July is also the National Ice Cream Month.
Below is the list of all the most prominent July holidays—from Independence Day to International Friendship Day and everything in between.
July Content Ideas for Newsletters
Seasonal & timely themes
July is a month that is not driven by big retail holidays, it does not come with the emotional weight of December or the “fresh start” energy of January either.
Despite that, July newsletter ideas can tap into the actual feel of the month. People are traveling. They’re stepping back. They’re thinking about the first half of the year and—without too much pressure—starting to ask themselves what they want from the second half.
This is a great time to offer something reflective or grounding. For example: “Hey, we’re halfway through the year. You’ve done more than you think. And we’re still here to help.” And that’s what seasonal and timely themes are about—responding to the mood of the month.
July SaaS newsletters
SaaS is not a seasonal type of business. This is a product that stays exactly the same throughout the year. So, unlike clothing or apparel brands, which can advise you to change your winter pullover to a pair of nice linen shorts, with SaaS things are more stable.
But this stability can also be its advantage. While it gives SaaS fewer opportunities to adjust the product depending on the season, the fact that things don’t change so much can actually be what your audience appreciates. And a summer month like July can be an incredible time to show the human side of your brand—even if you’re in SaaS.
You can use this time to emphasize ease, automation, or any other feature of your product that gives people a little bit more time to spend outside, having fun. For example, you can share user stories about how your product makes summer better. Maybe it helped someone finally unplug for vacation without chaos. Or maybe you can launch a “Hot Summer Features” campaign that highlights tools that help people automate more and stress less. It can even be as simple as bite-sized tutorials—the kind of content people can absorb in a hammock.
So, if you’re in SaaS, use July not to introduce something brand new, but as a time when you present your product in a different light: a little more human, a little more summer.
July e-commerce newsletters
If there’s one industry that can really benefit from July marketing, it’s e-commerce. July has built-in reasons to promote, as it is the time of mid-season sales and vacation essentials. Nonetheless, the best July e-commerce newsletters don’t scream “SUMMER SALE!” in your face. They are subtle, trying to bring a little personality into the inbox. They tell a story. They speak to that specific moment when someone is lying on the couch, post-beach, phone in hand, looking for a small pleasure.
As an e-commerce brand, you can create a “Summer Picks” series—where every week you spotlight a few products that match a certain mood: “sunny days,” “slow mornings,” “weekend getaways.” Or, you can use your July newsletter to showcase a behind-the-scenes look at how your team spends the season. It’s a way to sell without selling.
These little July promotion ideas don’t require a big campaign, but only a shift in how you frame what you already offer.
July Fun Hooks and Less Traditional Holidays
One of the best parts about planning July newsletter ideas is that the month is full of little, feel-good holidays you can build around. These aren’t the kind of dates that require a big sale or a new launch. But they’re the perfect reason to show a more playful, personal side of your brand.
World Emoji Day (July 17)
This one is pretty much made for email. Emojis already show up in July newsletter subject lines, so why not make a whole campaign out of them?
You could run a simple emoji poll—“Which one’s your mood today?”—or create a fun decoding game using only emojis and invite your subscribers to guess the message. Even your CTA buttons can get in on the fun:
🛒 Add to Cart | 📦 Track My Order | ✨ Try for Free
By using this day as an opportunity, you stop being silly for the sake of it. Instead, you remind people that your brand has a personality and that behind the product there are humans with their emotions. And summer is the perfect time to show that—less familiar—side of your brand.
Examples of July subject lines:
- Can you read this? 🕶️☀️🍦🛍️
- Just emojis today. Ready to play?
International Friendship Day (July 30)
If you have a referral program or any kind of loyalty structure, this is a perfect chance for you. But even if you don’t, Friendship Day is still a great moment to highlight the people behind your brand. Or in front of it—your customers.
You could feature a few short testimonials or customer stories that capture the “friend energy” of your community. Or invite people to refer a friend and gift them both something small (a cute bonus or early access can be great).
Besides, don’t be afraid to get a little emotional. A warm July newsletter with a short, handwritten-style note can stand out far more than another promotion.
National Ice Cream Month
If your brand can’t do something with Ice Cream Month, we might need to talk. This one is pure joy, and it’s a perfect excuse to go full pastel, add some playfulness to your visuals, and let your July newsletter feel like a treat.
Disclaimer: You don’t need to sell actual ice cream. The theme is enough. You could name your summer promo tiers after ice cream flavors. Run a campaign that’s all about “cool picks for hot days.” Even your color palette can shift to something soft, melty, and sweet.
And you can absolutely use this in your July newsletter template—add little illustrations, fun GIFs, or a countdown to something fun happening at the end of the month.
Examples of July subject lines:
- Your inbox just got sweeter 🍦
- Scoop up these before they melt.
July Newsletter Examples
This email is July’s classics. It openly celebrates Independence Day and invites recipients to join and share some fun over grilled party sliders. It has everything you might want for a fun summer party: the warmth of July, outdoors fun with friends, great food, and convenient campground. Wrapped in traditional colors, this offer is efficient in its honesty and simplicity.
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Source: Really Good Emails
This is a less traditional July newsletter, as it chose to make ecology the main topic of the month. It makes it more individualistic and allows it to connect with eco-conscious people. It uses fun and approachable design mixed with various green hues but combines it with facts and statistics about environmental pollution. The mixture of fun design with a serious topic makes the newsletter very relatable. Pollution-free July is another great theme for a newsletter!
July Newsletter Templates
If you decide to introduce some summer creativity to your newsletter campaigns in July, but you’re not sure how to approach it—you can always use a pre-designed email.
Sendigram’s July newsletter templates can give you a great foundation for your July special edition. They’re easy to adjust, visually rich, and offer just the right amount of inspiration and structure to help you get started.
These templates already come with a bit of summer vibe built in—so, when you decide it’s time to bring a little more July into your newsletter—just open one up, customize it, and send it out. Simple as that.
July Newsletter Subject Lines
- Midsummer thoughts, iced coffee in hand ☕☀️
- Halfway through the year. Still here. Still curious.
- Slow days, soft sun, and something just for you…
- What July feels like—in one scroll 🍃
- A summer moment, between two emails.
- We’re leaning into the heat. And the stillness.
- What the first half of the year taught us (and what’s next).
- For sun-soaked days & hammock-sized ideas 🌞
To Sum Up
July isn’t just a summer month. It’s midsummer—and that alone makes it special. There’s something in the air—a blend of lightness and reflection, movement and pause. And that opens up a unique window for connection. Whether you’re in SaaS, ecommerce, or any other kind of business, tuning into this midsummer mood can help you explore creative July topics, and lean into great July marketing ideas that people are willing to explore.
