Product Launch Email Template: Download for Free [2025]

Do you recall David Bowie’s legendary song, Space Oddity? In the beginning, there is a part with a countdown before the rocket blasted off:

Ground Control to Major Tom (ten, nine, eight, seven, six)
Commencing countdown, engines on (five, four, three, two)
Check ignition, and may God’s love be with you (one, lift-off)

So, my point is that launching a new product or feature is like launching a spaceship. Well, in a way. 

The product launch announcement is your lift-off moment and your chance to showcase what you’ve been working on and excite your audience. But let’s face it: crafting the perfect product launch email can be very challenging. You obviously want it to grab attention, inspire curiosity, and drive action, right? You also know that all of this must be in a few short paragraphs. That’s why we’re here to help.

In this article, we’ll walk you through everything you should know about product or feature launch emails. We’ll even throw in four absolutely free email templates to get you started. After reading this article, you will learn how to announce a new product or feature and make it a success story. Let’s blast off! 

What Is a Product Launch Email?

Let’s get to terms. A new product launch email is a rather broad definition. It is a targeted message sent to your subscribers to announce a new product per se, feature, or update. It’s designed to create buzz, inform your target audience, and encourage them to take action, whether making a purchase, signing up for a demo, or simply learning more info.

This is why a new product announcement is essential for generating excitement, increasing engagement, and ensuring your audience knows your latest offerings. It can be a powerful tool for boosting your product’s visibility and driving conversions. The ultimate goal is to drive sales in every way. 

How to Announce a New Product via Email?

Email is a powerful communication channel. According to the Square Future of Commerce report, 60% of consumers prefer to be contacted by email. Announcing a new product via email can require you to have a nice blend of creativity and strategy. So, let’s check out our helpful tips on how to create an efficient product launch email template:

1. Craft a compelling subject line: This is your first impression, as the subject line is the key to your recipient’s heart. Unleash your creativity; make it catchy and intriguing to ensure your email gets opened. Example: “Say Hello to [Product Name]: The Game-Changer You’ve Been Waiting For.”
2. Hook your customer: Grab attention right away with an exciting opening line. Example: “Have you ever thought of getting a dream-come-true antivirus software?”
3. Highlight the benefits: Focus on what’s in it for your audience. How does your product solve their problems or make their lives easier? For instance, you can use bullet points describing the advantages. Another way to do it would be to use testimonials, as customers tend to trust other customers who share their actual reviews.
4. Add visuals: Using eye-catching images or GIFs is a nice solution to make your email more engaging.
5. Include a clear CTA: Make it easy for readers to take the next step, whether clicking a link, signing up, or watching a demo. Example: “No time to wait—sign up for our subscription!” 
6. Personalize your message: Personalization is essential in email marketing. Address your audience by name and tailor the content to their needs and interests. Example: “Hey Mary, look what we’ve got for you for Christmas!”
7. Test and optimize: You don’t want to spend time learning how to unsend your email, do you? So, before hitting the “Send” button, test your email content for correctness, readability, mobile-friendliness, and engagement.

New Product Announcement vs. New Feature Announcement

Now, this can be tricky, but we are sure you will figure it out. The thing is that both announcements share similarities; however, they serve different purposes:

• New product announcement: This message focuses on introducing a brand-new offering to your audience. Example: Launching a new SaaS tool.
• New feature announcement: This message highlights an update or improvement to an already existing product. Example: Adding advanced analytics to your platform.

As you can see, both messages require clear communication, yet the tone and content may differ. A product launch email is more about generating excitement, while a new feature email is about showcasing continuous improvement and value.

Product Launch Email Template for SaaS

Let’s look at the upsides of this new product email template. As you can see, this email template promotes the launch of a mental health app, focusing on its personalized approach. 

Why this template works:

• Clean, pastel-color design with well-structured content blocks. You can easily see themed blocks like the lead paragraph or the CTA section “Join Us on This Journey!”
• An engaging opening paragraph builds excitement with its claim that the app is “designed to revolutionize your mental health journey!”
• The testimonials section builds trust among the target audience, highlighting the customers’ personal impressions.
• A strong CTA section drives action, motivating the recipient to click the “Discover Now” button to go to the app’s landing page.

Customization ideas:

Well, there’s always a space for improvement in every layout, and this one is not an exception:

• It looks like the email template’s personalization potential is not fully implemented. There’s only one perso field mentioning the product. It would be nice to add at least another one addressing the recipient by name.
• The black action buttons look, well, dubious. In our humble opinion, they don’t really match the overall layout’s soft colors, as black looks too gloomy. To maintain the coloristic consistency, we’d recommend changing them from black to something that fits better, like intensive pink or deep blue. 
• The testimonial part is okay in terms of its primary purpose: building trust. However, adding the customers’ actual pictures would be great to build even more credibility.

This product release email introduces a special AI assistant for doctors. It highlights most important features, advantages, plus an exclusive 30-day free trial.

Why this template works:

• The email template’s content focuses on the app’s unique value proposition, which provides valuable assistance to doctors. It is claimed to be a “cutting-edge AI solution.”
• The “Why Choose AI Assistant” and “Key Features of AI Assistant” sections are comprehensive, mentioning the app’s benefits.
• The layout’s design looks very appropriate, without any bright spots or eye-catching features that wouldn’t fit the concept. 

Customization ideas:

We believe the content concept is good. However, there are a couple of essential things that you might find helpful when crafting your email template: 

• The template lacks any personalization, which is a huge drawback. Be sure to make it a must-have in your product launch email template.
• Another thing missing is the testimonials part. Based on the product, it would be beneficial to include a couple of doctors’ testimonials to build credibility among the professional community.

New Feature Announcement: Email Templates for SaaS

The investment app email template announces new features, such as an analytics dashboard, trading alerts, and updated portfolio management. The template’s purpose is to motivate customers to explore the updates.

Why this template works:

• The new features review is comprehensive, emphasizing their benefits and impact, like advanced analytics options and improved portfolio management. 
• The layout is simple and easy-to-read. Its coloristic solution, black and blue, just like the Rolling Stones classic album, is also very friendly to look at and looks solid and “financial.”
• The “How to Use the New Features” section is very descriptive and motivates action. Also, the “Visit Help Center” button is very helpful when it comes to launching a SaaS product or its updated version. 

Customization ideas:

Let’s look at how this new feature email template can be improved:

• Again, we see no personalization fields in the layout, a clear disadvantage that may negatively impact click-through and conversion rates. The audience may not like an impersonal approach and turn down the offer. The solution: add personalization fields.
• Well, adding a testimonial part won’t spoil the whole brew.

This announcement email introduces new features in a childcare management app. Let’s look at its proposed benefits and think about what can be improved in the template.

Why this template works:

• Screenshots in the layout help highlight how the new features improve the user experience, like advance attendance tracking and customizable parent communication.  
• The “How These Features Benefit You” section encourages customer engagement. 
• The “Early Access Offer” section motivates customers to subscribe as it looks like a sneak peek. 

Customization ideas:

Though the template’s content is comprehensive and descriptive in details when necessary, what do you think of the following improvement? 

• A must-have is a must-have, so let’s add as many personalization fields as possible, mentioning the recipient’s name and new feature details. 
• Another idea would be offering an exclusive walkthrough webinar for your audience to deliver the new features’ benefits.

To Sum Up

Just think of your rocket successfully blasting off because you have developed a perfect product launch email template for your future marketing endeavours.

As you can now see, product launch and feature announcement emails are critical tools in your marketing arsenal. By using the right strategies and templates, you can effectively communicate the value of your new offerings and drive engagement. Whether you’re launching a game-changing product or rolling out an exciting new feature, these templates and tips will set you up for success. 

So, what are you waiting for? Download the templates and start crafting your winning email today to make magic for your launching campaigns!