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An interview with the senior email marketer on building strong email campaigns from day one
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Category: Fundamentals of Email Marketing

sender score
Fundamentals of Email Marketing

How to Check and Improve Your Sender Score for Better Email Performance

Katya Pretsch
  • July 24, 2025
  • 10 min read
sender reputation
Fundamentals of Email Marketing

How to Fix Sender Reputation and Reach the Inbox Again

Katya Pretsch
  • July 23, 2025
  • 11 min read
AMP mail
Fundamentals of Email Marketing

AT&T Email Settings: A Guide for Email Marketers

Katya Pretsch
  • July 11, 2025
  • 10 min read
Referral Marketing for SaaS and E-Commerce
Fundamentals of Email Marketing

Referral Marketing for SaaS and E-Commerce [2025]

Katya Pretsch
  • July 1, 2025
  • 10 min read
email encryption
Fundamentals of Email Marketing

Email Encryption: What Marketers Need to Know

Katya Pretsch
  • June 26, 2025
  • 9 min read
secure email provider
Fundamentals of Email Marketing

How to Choose the Most Secure Email Provider [2025]

Katya Pretsch
  • June 13, 2025
  • 11 min read
gmail sending limits
Fundamentals of Email Marketing

Email Sending Limits per Day: Gmail and Other Top Providers Compared

Katya Pretsch
  • June 12, 2025
  • 10 min read
Cold Email Open Rate
Fundamentals of Email Marketing

Cold Email Open Rate: Why Your Cold Emails Aren’t Getting Opened

Katya Pretsch
  • May 29, 2025
  • 7 min read
Sunset policy
Fundamentals of Email Marketing

What Is a Sunset Policy in Email Marketing?

Katya Pretsch
  • May 23, 2025
  • 9 min read
buyer persona
Fundamentals of Email Marketing

What Is a Buyer Persona? A Guide for Email Marketers

Katya Pretsch
  • May 22, 2025
  • 8 min read

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