Katya Pretsch

Meet our resident wordsmith and tech enthusiast, Katya Pretsch! Katya spent more than 7 years working as a researcher and scientific writer before transitioning to the world of marketing. Her passion for the written word has been the guiding light throughout her career, which allows her to transform complex tech jargon topics into engaging, reader-friendly articles. With a keen interest in emerging marketing trends and artificial intelligence, Katya continually explores how AI can revolutionize communication and marketing strategies, adding depth, personal touch and humor to her work. Her experience living in six different countries has greatly enriched her background by offering a panoramic view of global market dynamics and consumer behaviors. This extensive travel and international exposure infuse her articles with unique insights and a worldly perspective.