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Category: Science-Backed Marketing Insights

The Psychology of Color in Email CTAs
Science-Backed Marketing Insights

The Psychology of Color in Email CTAs: What Science Says About Getting More Clicks

Katya Pretsch
  • July 4, 2025
  • 12 min read
Localization in Marketing
Science-Backed Marketing Insights

Localization in Marketing: How Cultural Differences Shape Email Campaign Success

Katya Pretsch
  • June 27, 2025
  • 12 min read
How Dopamine Keeps Us Hooked on Email
Science-Backed Marketing Insights

Neuromarketing: How Dopamine Keeps Us Hooked on Email

Katya Pretsch
  • June 24, 2025
  • 10 min read
The Psychology of Social Proof
Science-Backed Marketing Insights

The Psychology of Social Proof: How Herd Behavior Drives Email Marketing Success

Katya Pretsch
  • June 18, 2025
  • 12 min read

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