Science-Backed Marketing Insights - Email Marketing Blog | Sendigram

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From Zero to First Campaign

An interview with the senior email marketer on building strong email campaigns from day one

AI AB testing

Science-Backed Marketing Insights

How to Use AI for A/B Testing in Email Marketing: Step-by-Step Guide

October 15, 2025
9 min read

Customer behavior prediction

Science-Backed Marketing Insights

How to Predict Customer Behavior with AI (And Craft the Right Email)

October 7, 2025
9 min read

Consumer Anxiety in Email Campaigns

Friday Column Science-Backed Marketing Insights

Too Many Options, Too Little Time: Consumer Anxiety in Email Campaigns

September 12, 2025
14 min read

Zeigarnik Effect

Science-Backed Marketing Insights

The Zeigarnik Effect: Why Incomplete Subject Lines Work Better

August 6, 2025
10 min read

email vs social media

Science-Backed Marketing Insights

How Email Marketing Compares to Facebook, Instagram, TikTok & LinkedIn [2025]

August 5, 2025
9 min read

multilingual marketing

Science-Backed Marketing Insights

How to Get Started with Multilingual Marketing for Global Email Campaigns

July 22, 2025
12 min read

cognitive load

Science-Backed Marketing Insights

Cognitive Load Theory in Email Design: Marketing Insights [2025]

July 15, 2025
10 min read

The Psychology of Color in Email CTAs

Science-Backed Marketing Insights

The Psychology of Color in Email CTAs: What Science Says About Getting More Clicks

July 4, 2025
12 min read

Localization in Marketing

Science-Backed Marketing Insights

Localization in Marketing: How Cultural Differences Shape Email Campaign Success

June 27, 2025
12 min read

How Dopamine Keeps Us Hooked on Email

Science-Backed Marketing Insights

Neuromarketing: How Dopamine Keeps Us Hooked on Email

June 24, 2025
10 min read