Science-Backed Marketing Insights - Email Marketing Blog | Sendigram

Light
Dark

From Zero to First Campaign

An interview with the senior email marketer on building strong email campaigns from day one

Consumer Anxiety in Email Campaigns

Friday Column Science-Backed Marketing Insights

Too Many Options, Too Little Time: Consumer Anxiety in Email Campaigns

September 12, 2025
14 min read

Zeigarnik Effect

Science-Backed Marketing Insights

The Zeigarnik Effect: Why Incomplete Subject Lines Work Better

August 6, 2025
10 min read

email vs social media

Science-Backed Marketing Insights

How Email Marketing Compares to Facebook, Instagram, TikTok & LinkedIn [2025]

August 5, 2025
9 min read

multilingual marketing

Science-Backed Marketing Insights

How to Get Started with Multilingual Marketing for Global Email Campaigns

July 22, 2025
12 min read

cognitive load

Science-Backed Marketing Insights

Cognitive Load Theory in Email Design: Marketing Insights [2025]

July 15, 2025
10 min read

The Psychology of Color in Email CTAs

Science-Backed Marketing Insights

The Psychology of Color in Email CTAs: What Science Says About Getting More Clicks

July 4, 2025
12 min read

Localization in Marketing

Science-Backed Marketing Insights

Localization in Marketing: How Cultural Differences Shape Email Campaign Success

June 27, 2025
12 min read

How Dopamine Keeps Us Hooked on Email

Science-Backed Marketing Insights

Neuromarketing: How Dopamine Keeps Us Hooked on Email

June 24, 2025
10 min read

The Psychology of Social Proof

Science-Backed Marketing Insights

The Psychology of Social Proof: How Herd Behavior Drives Email Marketing Success

June 18, 2025
12 min read