Did you know that 77% of B2B companies use email marketing newsletter software, and 79% of them say email is their most effective platform for sending content?
Also, 40% of B2B marketers consider email newsletters as a crucial part of their content marketing strategy. This goes to show how important newsletter software is.
However, choosing the right newsletter platform that suits your business needs can be overwhelming.
And once you start sending the emails, it’s difficult to pause the entire campaign and start from scratch on new software.
In this guide, we’ll go through the best newsletter platforms on the market to make your work a little easier.
What Is Newsletter Software?
Even if you’re new to email marketing, newsletter platforms are an easy concept to understand. This software is a tool that makes it easy for you to create and send newsletters.
Of course, that’s not all. With such software, you can:
- Build an email list using popups and forms,
- Track and manage subscribers,
- Add features to receive subscription payments,
- Review analytics to understand what campaigns worked,
- Ensure the emails sent comply with regulations like the General Data Protection Regulation (GDPR).
Newsletter Software vs. Email Marketing Software
If you’re focused on delivering content and engaging your subscribers, newsletter software is the ideal option.
But if you’re looking for a more powerful marketing tool, email marketing software is the way to go. It gives you different and wider features, like:
- Advanced segmentation,
- Customer relationship management (CRM), and
- Extensive automation workflows.
So, email marketing software helps you take your email marketing strategies to the next level.
How to Choose an Email Newsletter Platform
With so many newsletter platforms to choose from, it’s natural to feel a bit lost when trying to find the right one for your business.
Here are the best tips to help you choose the best newsletter software:
1. Ease of use
Choose a platform that offers an easy-to-use interface for creating and managing newsletters. Look for tools like drag-and-drop editors, pre-designed templates, and a dashboard that is easy to navigate.
If you or the team are not tech-savvy, this is an important point to consider. A user-friendly platform will help you save time and quickly get a hang of things.
2. Design and customization
The importance of design cannot be overstated when it comes to engaging your readers.
The newsletter platform you choose should have a whole collection of customizable templates to meet your various content and branding needs.
It should allow you to effortlessly add your logo, change colors, and change layouts.
If you want to create highly personalized designs, advanced customization options like HTML editing are a valuable feature.
3. List of management and segmentation
When it comes to list management and segmentation, having the right tools is key. You need a platform that makes it easy to import, export, and organize your contact lists.
Look for advanced segmentation features that allow you to target specific groups based on various criteria, like demographics, past behaviors, and engagement levels.
These features can help you craft relevant and personalized messages that boost engagement and conversion rates.
4. Analytics and reporting
Detailed analytics and reports help you understand the performance of your email campaigns.
The email newsletter service you choose should provide insights into metrics like bounce rates, click-through rates, open rates, and conversions.
Features of advanced reporting include A/B testing results, heat maps, and subscriber behavior tracking. These insights can help you come up with a better strategy and improve future campaigns.
5. Pricing
Remember to factor in your budget and review the pricing plans the newsletter platform offers. Most platforms have tiered pricing structures based on the number of subscribers or emails sent per month.
Pay close attention to what each plan includes and watch out for any extra fees for features like advanced analytics or premium support.
Consider platforms that provide free trials because it gives you the chance to test their features before making the final decision.
5 Best Newsletter Platforms in 2024
Here are the best newsletter platforms you can choose from:
Mailchimp
Mailchimp is one of the best newsletter platforms because it creates a perfect balance between great functionality and an intuitive design.
Whether you are a startup or a large corporation, Mailchimp offers versatile resources that help you send out simple emails or create complex marketing plans.
This email newsletter plugin enables you to:
- Enhance the effectiveness of your campaigns,
- Automate many routine activities via numerous email templates at your disposal,
- Utilize extensive content management capabilities, and
- Access detailed analysis functions.
When you choose the Free plan, you’ll get a limit of 500 contacts with basic features. At just $13 per month, you can access the Essentials plan limited to 500 contacts, with the addition of some extra features.
The Standard plan is available at $20 per month and offers more advanced features. And the Premium plan, which is designed for high-volume sending needs, is priced at $350 per month.
Related: Mailchimp Troubleshooting Guide
Constant Contact
Constant Contact is known for its simplicity and is therefore a great option for nonprofits and small businesses.
The drag-and-drop email editor is very straightforward to use; if anything, it provides an easy way of creating customized emails.
Also, through this platform, businesses can target precise categories of customers by taking advantage of its more advanced segmentation options.
Constant Contact not only provides a great deal of resources, like tutorials and customer support, but also goes ahead to ensure that you get the most from your email marketing efforts.
If you need powerful tools that will help your team become more productive, consider this newsletter software.
This newsletter software is affordable for businesses of all sizes. Its pricing starts at just $12 per month for the Lite plan, which includes essential email marketing tools.
If you’re searching for additional features like advanced segmentation and automation, the Standard plan is available starting at $35 per month.
ConvertKit
ConvertKit is one of the best newsletter software that offers what small businesses, bloggers, or creators need. Their templates are particularly designed for content creators.
This newsletter software gives you detailed segmentation and tagging to help you manage your subscribers effectively. Its user-friendly visual automation builder helps you create complex email sequences effectively.
If you’re not tech-savvy and want something that is simple and functional and helps you stay focused on creating and delivering the best content, ConvertKit is the best choice.
You can use ConvertKit for free for up to 1,000 subscribers. However, if you want more features, you can use the Creator plan for $15 each month for up to 300 subscribers.
The Creator Pro plan starts at $29 per month, offering advanced reports and priority support.
AWeber
AWeber is a great option for businesses that want a straightforward email marketing solution.
It offers an extensive collection of customizable templates, detailed reports on how your campaign performs, and incredible subscriber management tools.
You can surely improve your marketing strategies by using AWeber’s in-depth template options and detailed insights.
AWeber offers the Free plan for up to 500 subscribers. The Lite plan goes for $12.50 per month billed annually for more advanced features.
GetResponse
GetResponsive is one of the best newsletter software with comprehensive tools for email marketing that’s perfect for all businesses.
This email marketing newsletter software’s advanced tools and drag-and-drop editor can help you create visually appealing emails.
You can also use their personalization option to create tailor-based content based on your subscriber behavior and data.
GetResponse offers robust analytics that give you detailed insights into your performance metrics. This can help you optimize your market campaigns for better performance.
The Email Marketing plan gives you a maximum of 1,000 contacts for $19 per month.
You can also go for the Marketing Automation plan that comes with advanced automation features for $59 per month for up to 1,000 contacts.
To Sum Up
Choosing the right newsletter software is a big decision, and you shouldn’t take it lightly. Take the time to do your research, ask the right questions, and don’t miss out on that free trial.
Go through the strategies we’ve shared in this guide, read reviews, and try to get 100% certain before you make a commitment.