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Using heatmaps to analyze email engagement

Heatmaps in Sendigram give you a visual view of how subscribers interact with your email. Instead of just seeing raw numbers, you can see where people clicked, which links got the most attention, and how readers engaged with your design.

1. What is an Email Heatmap?

  • A heatmap highlights the parts of your email where subscribers clicked.
  • Areas with higher engagement appear in "hotter" colors (red, orange).
  • Lower engagement areas appear "cooler" (blue, gray).
  • This helps you understand how your design and content perform in real inboxes.

2. How to Access Heatmaps in Sendigram

  1. After sending a campaign, go to Campaigns → Completed.
  2. Select your campaign.
  3. Open the Reports section.
  4. Click Heatmap view to display clicks visually on your email template.

3. What Heatmaps Show You

  • Top-clicked links – see which buttons, banners, or text links worked best.
  • Click distribution – understand how clicks are spread across the email.
  • Design performance – spot if subscribers are ignoring lower sections of your email.
  • Call-to-action effectiveness – see if your CTA is positioned effectively.

4. How to Use Heatmap Insights

  • Move important CTAs higher in the email if bottom links get little engagement.
  • Simplify layouts if clicks are scattered without focus.
  • Use A/B testing to confirm whether design changes improve heatmap patterns.
  • Identify underperforming sections (like banners that get few clicks) and replace them with stronger offers.

5. Best Practices for Heatmap Analysis

  • Compare heatmaps across similar campaigns (e.g., newsletters vs. promos).
  • Look beyond clicks — combine heatmap insights with open rate and conversion data.
  • Test different link styles (buttons vs. text) to see which drives more attention.
  • Don't overload emails with too many links — focus clicks on your main goals.

6. Limitations of Heatmaps

  • Heatmaps show where clicks happened, not why. Pair with subscriber feedback and A/B tests.
  • Mobile vs. desktop layouts can affect click placement — always check both views.
  • Validating and interpreting contact statuses in campaign reports
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