Comparing your results with Industry benchmarks

Comparing the metrics of your campaign with industry standards is a great way to see if your email marketing activities are on the right track. Sendigram offers you a variety of industries to choose from:

  • Government
  • Non-profit
  • Education
  • Financial services
  • Healthcare
  • Retail
  • Real estate
  • Technology
  • Media & publishing
  • Ecommerce

Choose the industry which matches your business the best, or use the General option to get an insight on your activities.

To do that

  1. Go to Statistics → General metrics
  2. Scroll down to the Comparison with market benchmarks card
  3. Choose the industry benchmark you want to use in the drop-down list
  4. The comparison will be shown immediately
Still have questions?