Validating contacts before sending: Email Checker explained

A clean, verified contact list is essential for high deliverability. Sending to invalid or risky addresses increases bounces, damages your domain reputation, and can land your emails in spam. To help prevent this, Sendigram provides the built-in Email Checker.

1. What Is the Email Checker?

  • The Email Checker is a built-in validation tool that automatically checks the recipients of every campaign before it is sent.
  • It identifies invalid, misspelled, inactive, or disposable addresses.
  • It reduces bounce rates and protects your sender reputation.

2. When It Runs

  • Before every campaign – the check runs automatically when a campaign is sent. You do not need to start it. In the Contacts block of a campaign you will see the note "All contacts are checked for validity before sending by Email Checker".

3. What the Check Does

  1. Select the recipients in the Contacts block of your campaign as usual.
  2. When the campaign is launched, Sendigram checks every address automatically. The check cannot be started or stopped manually.
  3. Addresses that do not pass the check are skipped. This is why the number of sent emails can be lower than the number of contacts in your list.

4. Benefits of Using the Email Checker

  • Improves deliverability – fewer bounces mean more inbox placement.
  • Protects your domain reputation – ISPs trust verified senders.
  • Saves money – don’t waste email quota on undeliverable addresses.
  • Boosts engagement – clean lists mean more active, real subscribers.

5. Best Practices

  • Import only addresses collected with consent. Invalid addresses are filtered out automatically, but cleaner data means fewer skipped emails.
  • Regularly review your groups and remove contacts who have been inactive for a long time.
  • Suppress or delete invalid addresses immediately.

6. Compliance Note

  • Validating contacts does not override opt-in requirements.
  • Always collect emails with consent to remain GDPR and CAN-SPAM compliant.

Tip: Think of Email Checker as your spam filter shield — it keeps your lists clean and helps every campaign perform better.

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