Log In Sign Up
Home Help Center Email Marketing Service Email Campaigns Personalizing Your Subject Lines and Preheaders
A short instruction to start your email marketing journey
How to start and complete onboarding Tracking your onboarding progress: a step-by-step guide Claiming your onboarding reward and using the coupon code What happens if you skip or end onboarding early
Email & contact metrics Understanding email performance metrics: Sent, Deliverability, Open rate, Click rate Why the number of sent emails doesn't match your contact list Working with recent lists
Creating an account on Sendigram Recovering your Sendigram account password Changing your Sendigram password Changing your account login (email address) Deleting your account
Plans differences Email Plan Guide Purchasing & renewing a package Auto top-up feature Switching between different plans Unused package credits Using a discount coupon Refunds
Understanding domain statuses: Verified, Processing, Unverified Managing sending domains Why DNS records matter for email deliverability Adding & verifying DNS records (SPF, DKIM, DMARC) Checking & resolving domain blacklist issues Managing sender email addresses Sender address requirements and best practices What to do if a sender address is in use by active campaigns Understanding shared vs. dedicated IP addresses Connecting or disconnecting a domain to/from an IP address Buying & managing dedicated IP addresses
User roles & statuses User status explained: active and deleted users How to add a new user: user invitations and registration Managing user permissions and access rights Default permissions for additional users Deleting users Transferring admin rights to another user What happens after admin rights are transferred? What happens when permissions are disabled for a user?
Adding & editing contacts Technical Requirements for Your Contact List Fields Adjusting contact list settings Managing contact groups Creating & managing segments Creating & managing groups Managing contact attributes Adding and managing custom fields Adding and managing tags
How to create your first email campaign Campaign card overview: General, Contacts, Email template, Scheduler Naming and renaming campaigns Understanding campaign statuses: Waiting, In progress, Paused, Finished Saving progress and navigating between campaign blocks How to set up the sender email address and name Managing reply-to addresses in campaigns Selecting and managing IP addresses for sending How to select recipients: Contacts, Groups, Segments Excluding contacts and groups from a campaign Understanding contact limits and subscription packages What to do if you exceed your email sending limit Validating contacts before sending: Email Checker explained Choosing and editing email templates for campaigns Uploading custom HTML Writing effective subjects and preheaders Personalizing Your Subject Lines and Preheaders Adding and managing UTM parameters Scheduling campaigns: send now or later Setting up delivery dates, times, and days of the week How to calculate and adjust sending volume over time Managing dedicated IP expiration and renewal How to preview and test your campaign Managing and editing your test email group Using the campaign calendar: viewing, filtering, and creating campaigns Understanding campaign statuses: Active, Scheduled, Completed Viewing campaign details and quick actions from the calendar Navigating the campaign list: columns and filters Searching and filtering campaigns by name, date, and status Campaign card: overview, timeline, and audience How to pause, continue, or delete a campaign Understanding campaign statuses: Planned, Active, Paused, Finished Campaign performance & analytics Using heatmaps to analyze email engagement
General email performance Comparing campaign variants Ratings and trends Comparing your results with Industry benchmarks How multilevel sorting works Monitoring your email marketing performance
What is Sendigram Email Builder How to create a new template How to manage your templates list Template Tags
Automations Overview Creating a New Automation Understanding Automation Templates Managing Your Automations List Automation Builder: Overview and Navigation Setting Up Automation Details (Name, Description, Tags) Working with Triggers Working with Actions Managing Elements in the Workflow Canvas Running and Pausing Automations Automation Settings Panel Managing Emails and Templates Inside Automations Contact Management Inside Automations

Personalizing Your Subject Lines and Preheaders

Want to increase your open rates? Personalization is key. With Sendigram, you can dynamically insert contact information—like a recipient's name or city—directly into your email’s Subject Line and Preheader.

How to Add Personalization Variables

You can add variables while you are setting up your campaign details:

  1. Locate the Subject or Preheader field.
  2. Click the Personalization Icon within the field.
  3. A menu will appear with a list of available variables:
    • First Name
    • Last Name
    • Age
    • Date of Birth
    • Country
    • City
  4. Select the field you want to use.
  5. The variable will appear in your text as a bracketed tag (e.g., {{First_name}}).

Pro Tip: If you’ve already typed a subject line, the variable will be added to the very end of your text. You can then cut and paste it to any position within the sentence.

Using Campaign Settings with Custom HTML

If you are uploading your own Custom HTML template, you have a choice: use the subject line coded into your file, or use the one you created in the Sendigram campaign settings.

To use your Sendigram campaign settings (Subject and Preheader) within your HTML, you must place specific tags inside your HTML code:

  • For the Subject: Use the {{Subject}} tag.
  • For the Preheader: Use the {{Preheader}} tag.

When our system detects these tags in your code, it will automatically pull the text you wrote in the "Campaign Settings" step and "inject" it into your email at the moment of sending.

Still have questions?
Contact Us