Signup Login
Home Help Center Email Marketing Service Statistics Comparing campaign variants
Quick Setup Guide
How to start and complete onboarding Tracking your onboarding progress: a step-by-step guide Claiming your onboarding reward and using the coupon code What happens if you skip or end onboarding early
Email & contact metrics Understanding email performance metrics: Sent, Deliverability, Open rate, Click rate Why the number of sent emails doesn't match your contact list Working with recent lists
Creating an account on Sendigram Recovering your Sendigram account password Changing your Sendigram password Changing your account login (email address) Deleting your account
Plans differences Email Plan Guide Purchasing & renewing a package Switching between different plans Unused package credits Using a discount coupon Refunds
Understanding domain statuses: Verified, Processing, Unverified Managing sending domains Why DNS records matter for email deliverability Adding & verifying DNS records (SPF, DKIM, DMARC, MX) Adding GoDaddy domain Adding Cloudflare domain Adding Shopify domain Adding Squarespace domain Adding Bluehost, Network Solutions or Domain.com domain Understanding Your Domain Health Checking & resolving domain blacklist issues Managing sender email addresses Sender address requirements and best practices What to do if a sender address is in use by active campaigns Understanding shared vs. dedicated IP addresses Increasing sending limits with multiple domains Connecting or disconnecting a domain to/from an IP address Buying & managing dedicated IP addresses
User roles & statuses User status explained: active and deleted users How to add a new user: user invitations and registration Managing user permissions and access rights Default permissions for additional users Deleting users Transferring admin rights to another user What happens after admin rights are transferred? What happens when permissions are disabled for a user?
Adding & editing contacts How to create a contact How to work with contact list Technical Requirements for Your Contact List Fields Adjusting contact list settings How to Create a Contact Group How to Work with a Contact Group How to Create a Segment How to work with a segment Creating & managing groups Managing contact attributes Adding and managing custom fields Adding and managing tags
How to create your first email campaign Campaign card overview: General, Contacts, Email template, Scheduler Naming and renaming campaigns Understanding campaign statuses: Scheduled, Active, Paused, Completed Saving progress and navigating between campaign blocks How to set up the sender email address and name Managing reply-to addresses in campaigns Selecting and managing IP addresses for sending How to select recipients: Contacts, Groups, Segments Excluding contacts and groups from a campaign Understanding contact limits and subscription packages What to do if you exceed your email sending limit Validating contacts before sending: Email Checker explained Choosing and editing email templates for campaigns Uploading custom HTML Writing effective subjects and preheaders Personalizing Your Subject Lines and Preheaders Adding and managing UTM parameters Understanding placeholders in custom HTML templates What happens to your templates when you edit them outside of campaigns and automations? Scheduling campaigns: send now or later Setting up delivery dates, times, and days of the week How to calculate and adjust sending volume over time Managing dedicated IP expiration and renewal Understanding autowarmup in Sendigram How to preview and test your campaign Managing and editing your test email group Using the campaign calendar: viewing, filtering, and creating campaigns Understanding campaign statuses: Active, Scheduled, Completed Viewing campaign details and quick actions from the calendar Navigating the campaign list: columns and filters Searching and filtering campaigns by name, date, and status Campaign card: overview, timeline, and audience How to pause, continue, or delete a campaign Understanding campaign statuses: Scheduled, Active, Paused, Completed Campaign performance & analytics Using heatmaps to analyze email engagement
General email performance Comparing campaign variants Ratings and trends Comparing your results with Industry benchmarks How multilevel sorting works Monitoring your email marketing performance
What is Sendigram Email Builder How to create a new template How to manage your templates list Template tags How to create an email with the AI Email Builder
Automations Overview Creating a New Automation Understanding Automation Templates Managing Your Automations List Automation Builder: Overview and Navigation Setting Up Automation Details (Name, Description, Tags) Working with Triggers Working with Actions Managing Elements in the Workflow Canvas Running and Pausing Automations Automation Settings Panel Managing Emails and Templates Inside Automations Contact Management Inside Automations Sending limits for automations
WordPress: Getting Started Shopify

Comparing campaign variants

In Sendigram, you can create and analyze different variants of a campaign — such as subject lines, content layouts, or send times. Comparing variants helps you discover what resonates best with your audience and continuously improve results.

1. What Are Campaign Variants?

  • Variants are alternative versions of a campaign created for testing.
  • Common variant types include:
    • Subject lines (e.g., “Sale ends today” vs. “Last chance: 20% off”).
    • Content layouts (e.g., image-heavy vs. text-focused).
    • Call-to-action (CTA) styles (e.g., button vs. text link).
    • Send times (morning vs. afternoon).

2. Creating Campaign Variants

  1. Start a new campaign or duplicate an existing one.
  2. In the General or Email Template block, make your variation (e.g., new subject line, modified design).
  3. Save as a variant instead of overwriting the original.
  4. Schedule or send the variants to test groups of your audience.

3. Comparing Variant Results

  1. After sending, go to Statistics → General metrics.
  2. Click the Compare report button in the upper-right corner of the page.
  3. Select the type of data you want to compare
    - Campaign
    - Period
  4. The Campaigns option is available only on the SendiMax plan. On other plans it is greyed out; hover over the question mark icon to see the Upgrade link.
  5. Review side-by-side stats—you could also choose the metrics you want to see by clicking the Metrics button in the upper-right corner:
    • Sent / Delivered
    • Open rate
    • Click rate
    • Click-to-open rate (CTOR)
    • Unsubscribes
    • Spam complaints
  6. Identify which version performed better for your chosen goal (e.g., opens, clicks, conversions).

4. Choosing a Winning Variant

  • For subject line tests, focus on open rate.
  • For content or CTA tests, focus on click rate or CTOR.
  • For conversion-focused campaigns, check tracking (e.g., sales, sign-ups) through UTM data in analytics tools.

Once a winner is identified, you can:

  • Apply the winning version to the rest of your audience (if testing on a sample).
  • Save it as a template for future use.

5. Best Practices

  • Test one element at a time — otherwise, you won’t know what caused the difference.
  • Use a large enough audience sample to make results statistically meaningful.
  • Don’t rely on a single test — repeat across multiple campaigns to confirm trends.
  • Document learnings in your marketing playbook for future campaigns.
Still have questions?
Contact Us