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A short instruction to start your email marketing journey
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General email performance

Tracking general email performance in Sendigram helps you understand the overall health of your campaigns. Instead of focusing only on individual sends, you can measure long-term trends, compare results, and refine your email marketing strategy.

1. What Is General Email Performance?

  • A summary view of your campaigns' results over time.
  • Combines key metrics such as deliverability, engagement, and subscriber behavior.
  • Helps answer big-picture questions like:
    • Are open and click rates improving?
    • Is deliverability stable or declining?
    • Are unsubscribes and complaints within safe limits?

2. Where to View General Performance in Sendigram

  1. Go to Statistics → General metrics.
  2. Select the reporting period.
  3. Review aggregated stats across all campaigns:
    • Sent emails
    • Deliverability rate
    • Open rate
    • Bounce rate
    • Click rate
    • Spam rate
    • Unsubscribe rate

3. Key Metrics to Watch

  • Deliverability Rate = Delivered + Sent × 100
    • Shows if your emails are reaching inboxes. Aim for > 98%.
  • Open Rate = Opens + Delivered × 100
    • Reflects subject line, preheader, and sender name effectiveness.
  • Click Rate = Clicks + Delivered × 100
    • Measures how engaging your email content is.
  • Click-to-Open Rate (CTOR) = Clicks + Opens × 100
    • Shows how many people who opened were motivated to click.
  • Bounce Rate = Bounces + Sent × 100
    • High bounce rate signals list quality issues.
  • Spam Rate = Complaints + Delivered × 100
    • Keep this below 0.1% to avoid inbox penalties.
  • Unsubscribe Rate = Unsubscribes + Delivered × 100
    • Indicates if your frequency or content is off-balance.

4. Using General Performance Data

  • Identify trends: Compare performance over weeks or months.
  • Spot issues early: Rising bounce or complaint rates warn of deliverability problems.
  • Benchmark performance: Compare results against industry averages.
  • Optimize campaigns: Use insights to improve subject lines, targeting, and content.

5. Best Practices

  • Track performance regularly, not just after big campaigns.
  • Segment by audience type (e.g., newsletters vs. promotions) to spot differences.
  • Clean your lists to reduce bounce rates.
  • Run A/B tests to improve weak metrics.
  • Use Email Checker and heatmaps to refine quality and engagement.
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