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How to work with contact list

Organizing your subscribers effectively is the foundation of successful email marketing. In Sendigram, you can manage your contacts using two primary types of lists: Groups and Segments.

This guide explains how to manage these lists, navigate your audience data, and understand contact statuses.

Groups vs. Segments: What's the Difference?

Groups (Static Lists)

A Group is a static list of specific email addresses that you add manually or import from a file.

Because this list is fixed, you must manually add or remove contacts to update it.

Segments (Dynamic Lists)

A Segment is a dynamic list of contacts that automatically updates based on specific conditions you establish.

This list automatically grows or shrinks as contacts meet or fail to meet your criteria.

Viewing Your Contact Lists

When you open a Group or Segment in your dashboard, you will see a detailed overview of your contacts and their engagement.

  • Total Contacts: The dashboard displays the total number of contacts within the list.
  • Active Contacts: You can view the percentage of active contacts relative to the total number of contacts in the list.
  • Engagement Metrics: For Groups, the interface provides the percentage of emails delivered, opened, and clicked.
  • Segment Conditions: For Segments, you can see the number of conditions applied and click to open a quick-view window of the parameters.

The quick-view window displays up to 10 conditions at once.

Filtering and Searching Contacts

Finding specific lists or filtering contacts for your campaigns is straightforward.

Searching

You can find specific groups quickly by entering the group's name into the search bar.

Filtering by Attributes

When building Segments, you can filter contacts using basic attributes such as:

  • First Name
  • Last Name
  • Gender
  • Country
  • City
  • Age
  • Date of Birth

You can refine these rules using operators like:

  • "equals"
  • "contains"
  • "is empty"
  • "is not empty"

Filtering by Behavior

You can also filter contacts based on their actions, such as:

  • Subscribing to a newsletter
  • Opening emails
  • Clicking links

These behavioral conditions can be narrowed down by specific time periods, such as:

  • All time
  • Last 30 days
  • A fixed date range

Understanding Contact Statuses

When viewing your lists, you will notice different statuses applied to individual email addresses.

  • Active contacts: These are your reachable subscribers who are eligible to receive your emails.
  • Blocked contacts: These are contacts that you have manually excluded from receiving your emails.
  • Suppressed contacts: These are contacts that Sendigram has automatically blocked.

For example, if a contact unsubscribes from a specific domain, they are automatically excluded from receiving emails from that domain to protect your sender reputation.

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